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Product Vision
Migrated from the project's Notion documentation, updated with verified numbers.
Felines is an educational platform that maps stray cat colonies and converts everyday citizens into guardians — without requiring them to love cats first.
"Every world domination plan has the same problem: the already-convinced don't need convincing. We built a platform for everyone else."
Scale: An estimated 10 million stray cats live on Brazil's streets (WHO/WSPA), out of roughly 480 million worldwide (World Animal Foundation, 2021). Only a fraction — roughly 7,400 of Brazil's 10 million — are in formal shelters (Instituto Pet Brasil / Índice de Abandono Animal).
The gap: Every existing platform was built for people who already care for cats. Nobody built a bridge for the conflicted neighbor, the curious passerby, or the averse citizen.
The root cause: Misinformation drives conflict, and conflict drives mistreatment. ~40% of Brazilians have had a conflict with a neighbor involving animals (IBGE). 71% of people who abuse animals also commit crimes against humans (Brazilian Ministry of the Environment, citing "The Link").
The solution: Felines speaks to the unconvinced. Conversion happens through logic, not emotion.
Primary user: the everyday citizen — not the existing cat person.
Core differentiator: the only product that speaks to someone who wants the cats gone, and converts them into an ally instead.
Hackathon theme connection: "world domination" read as conquering those who aren't allies yet — see the full reasoning in the README.
Felines is an educational platform built for people who aren't "cat people" — at least, not yet. We help everyday citizens understand what's happening with stray cats in their neighborhood and turn that understanding into real action. Anyone can become an ally to street cats, one small step at a time.
| Product | Audience | Gap identified |
|---|---|---|
| CatColony.org | Established caretakers/NGOs | No entry point for regular citizens, no education, English only |
| Meow Metrics | Municipal guardians | European focus, no on-ramp for non-cat-people, top-down not bottom-up |
| Whisker Tracker | Caretakers/photographers | Cat ID only, no community, no education |
| The Stray App | Lost pets | Not colony-focused, no education |
| Alley Cat Allies | Activists | Excellent educational content, but an NGO, not an interactive digital product |
| Municipal platforms | Partner associations | Restricted access, no general public |
Conclusion: every competitor speaks to people who already care. Felines speaks to everyone else — and is the only one combining educational content, a collaborative map, emergency support, and full PT/EN bilingual support for the Brazilian context.
EDUCATIONAL
↑
|
Alley Cat | FELINES ★
Allies | (citizen + education
| + map + PT/EN)
CAT-PERSON ←───────────────────────────────→ EVERYDAY CITIZEN
CatColony |
Meow Metrics |
Whisker |
Tracker |
↓
NOT EDUCATIONAL
| Data | Source |
|---|---|
| 10M stray cats in Brazil | WHO / WSPA |
| 480M stray cats worldwide | World Animal Foundation (2021) |
| Only ~7,400 of 10M in formal shelters | Índice de Abandono Animal |
| ~40% of Brazilians had a neighbor conflict involving animals | IBGE |
| 185,000 animals in NGOs/shelters at capacity | Instituto Pet Brasil (2023) |
| 71% of animal abusers also commit crimes against humans | Brazilian Ministry of the Environment ("The Link") |
| Abandonment grew from 3.9M (2018) to 8.8M (2020) | Instituto Pet Brasil |
| Northeast Brazil has the highest % of households with cats: 23.6% | IBGE |