LW Pixel

Lightweight tracking pixel manager for WordPress.

What it does

Loads tracking pixels from the major ad networks and dispatches the standard ecommerce / conversion events for them. No upsell, no tracking, no bloat.

Supported pixels

• Meta (Facebook) Pixel — fbq browser pixel + Conversion API server-side (Advanced Matching, External ID, Order Enrich)
• Google Analytics 4 — gtag.js + Measurement Protocol server-side
• Google Ads — conversion tracking + remarketing
• Google Tag Manager — container + dataLayer
• TikTok Pixel — ttq
• Pinterest Tag — pintrk
• Microsoft Bing UET — uetq
• Reddit Pixel — rdt
• Snapchat Pixel — snaptr
• X (Twitter) Pixel — twq

Supported events

• PageView (auto, every page)
• ViewContent — single posts/pages and WooCommerce products
• Search — search results pages
• Lead / Contact — form submissions
• AddToCart, InitiateCheckout, AddPaymentInfo, Purchase, ViewCart, ViewCategory — WooCommerce
• Login, Signup (CompleteRegistration), Comment — server-side, replayed on the next page load
• Scroll, TimeOnPage, Download — auto-tracked frontend events with configurable thresholds
• Custom events — define your own with the editor (page_load / click / scroll / time triggers, URL patterns)

Integrations

Form plugins

Lead events fire automatically when any of these forms are submitted:

• Contact Form 7
• WPForms
• Elementor Pro Forms
• Gravity Forms
• Forminator
• Formidable Forms
• Ninja Forms
• Fluent Forms
• WS Form

Other

• WooCommerce — full ecommerce funnel (ViewProduct, ViewCategory, ViewCart, AddToCart, InitiateCheckout, AddPaymentInfo, Purchase) with idempotent thank-you-page Purchase
• LW Cookie — granular consent-based pixel loading via lw_cookie_is_category_allowed
• LW Site Manager — managed via the Abilities API (get-options, set-options, list-pixels)

Compliance

• Medical traffic mode — strips PII from event payloads + CAPI user_data (HIPAA-friendly)
• Limited Data Use (LDU) — adds Meta data_processing_options for California / CCPA (auto-resolve or force California)

Migration

Built-in PixelYourSite (Free / Pro) migrator under LW Plugins → Pixel → Tools — preview-diff UI, one-click import. Reads from both wp_options and the legacy pys_options table.

Installation

composer require lwplugins/lw-pixel

Or download a release ZIP from the GitHub releases page.

Configuration

After activation, go to LW Plugins → Pixel and add your pixel IDs. Each pixel has its own tab with provider-specific options.

License

GPL-2.0-or-later