16 AI skills that turn Alex Hormozi's three books — $100M Offers, $100M Leads, and $100M Money Models — into an interactive coach. Describe what's stuck and it diagnoses your real bottleneck and walks you through fixing it — blunt, math-obsessed, one question at a time, like Hormozi himself.
Built for Claude Code (skills auto-trigger from what you ask), but the SKILL files work as reference for any LLM.
→ Full walkthrough: USAGE.md
Add the Mindantic marketplace, then install the plugin:
claude plugins marketplace add mindantic/claude-plugins
claude plugins install hormozi@mindanticOr drop the folders under skills/ into your .claude/skills/ directory.
After installing, restart Claude Code (or run /help to confirm the skills loaded).
This isn't a reference doc you read — it's a coach you talk to. It asks pointed questions, pushes back on vague answers ("'small business owners' is a phone book, not a market"), refuses to build on weak inputs, then produces the artifact: your offer stack, your lead plan, your money model.
Two ways to start:
-
Just describe your problem. The skills auto-trigger from what you say — no command needed.
"I get traffic but nobody buys my course." → the coach diagnoses an offer problem and starts coaching.
-
Invoke a skill directly when you know the task. Type
/and pick it, or name it:/hormozi(not sure where to start) ·/hormozi-offer·/hormozi-cold-outreach·/hormozi-pricing…
Start with /hormozi when you don't know your real problem. It runs the diagnostic and routes you:
/hormozi → "Your problem isn't leads. People see your stuff —
they just don't buy. That's an offer problem."
→ hands you to /hormozi-offer
See USAGE.md for example sessions, the full skill index, and tips on getting the most out of the coach.
16 skills: 4 hubs + 12 task-specific children. Start at a hub (or /hormozi); it routes you deeper.
Hubs
| Skill | Use when | Book |
|---|---|---|
/hormozi |
You're stuck and don't know the real problem | router + persona |
/hormozi-offer |
People look but don't buy; you compete on price; packaging | $100M Offers |
/hormozi-leads |
Not enough customers; inconsistent lead flow; how to advertise | $100M Leads |
/hormozi-money-model |
Profitable but can't scale; can't afford ads; low LTV | $100M Money Models |
Offer children — /hormozi-pricing (what to charge, premium, anchoring) · /hormozi-guarantees (risk reversal, refund math)
Leads children — /hormozi-lead-magnet · /hormozi-warm-outreach · /hormozi-content · /hormozi-cold-outreach · /hormozi-paid-ads · /hormozi-referrals (referrals + affiliates/employees/agencies)
Money-model children — /hormozi-attraction-offer · /hormozi-upsell · /hormozi-downsell · /hormozi-continuity
The diagnostic order is Hormozi's own law of priority: Starving Crowd > Offer > Leads > Money Model. Fix one constraint at a time, top-down. Each child can also be invoked directly when you already know the task.
SKILL.md— the Socratic coaching workflow + the persona (loaded every time, kept lean)frameworks.md— the actual models, formulas, and scoring from the bookcases.md— real Hormozi case studies with before/after and honest verification notesexamples.md— fill-in templates, scripts, and worked artifacts the coach usesintegration.md— how this skill connects to the others (inputs, hand-offs, conflicts)
These three books, nothing more. The coach covers offers, lead generation, and monetization. It does not cover fulfillment, hiring (beyond lead-getting), product engineering, legal, or accounting — and it will tell you so instead of faking it.
This is independent analysis and commentary distilling the books' frameworks — not a reproduction of the text. The book PDFs are not included in this repo (they're copyrighted). Buy the books to support the author: $100M Offers · $100M Leads · $100M Money Models.