Postical

A content engine plugin for Claude Code. Create, optimize, and distribute blog content at scale.

Postical provides an 8-step pipeline from brand profiling through content writing to social media posting. Each step is a separate skill with clear inputs, outputs, and approval gates.

Installation

Step 1: Add the Mindantic marketplace (one-time)

claude plugins marketplace add mindantic/claude-plugins

Step 2: Install postical

Choose your scope:

# Global — available in all projects
claude plugins install postical@mindantic

# Or project-level — available only in this project
claude plugins install postical@mindantic --scope project

Step 3: Verify

claude plugins list

You should see postical@mindantic with status enabled.

Recommended: DataforSEO MCP Server

For accurate keyword volumes, competitor SEO data, and KGR scores, install the DataforSEO MCP server:

1. Sign up at dataforseo.com (pay-as-you-go pricing)
2. Install the MCP server: github.com/dataforseo/mcp-server-typescript
3. Configure it in your Claude Code MCP settings

Postical works without DataforSEO (falls back to web search), but results will be less accurate.

Optional: Chrome Browser Automation

Required for affiliate product research (/postical-generating-affiliate) and social media posting (/postical-posting). Configure Chrome MCP tools in Claude Code.

Quick Start

/postical-planning              # Set up brand, competitors, style, keywords
/postical-generating-title      # Generate titles and content calendar
/postical-generating-outline    # Research and outline posts (one at a time)
/postical-generating-affiliate  # Find affiliate products (optional)
/postical-writing               # Write posts (one at a time)
/postical-reviewing             # Review content and check repository health
/postical-generating-media-post # Create social posts and image prompts
/postical-posting linkedin      # Post to social platforms

Pipeline

Step	Skill	What It Does
1	/postical-planning	Brand profiling, competitor analysis, writing style, keyword research
2	/postical-generating-title	Topic clusters, title generation, content calendar
3	/postical-generating-outline	Deep research, outlines, reference links
4	/postical-generating-affiliate	Affiliate product research (optional)
5	/postical-writing	Write blog posts with SEO and affiliate integration
6	/postical-reviewing	Style check, keyword audit, link integrity, repo health
7	/postical-generating-media-post	Social media posts and AI image prompts per platform
8	/postical-posting	Post to social platforms via browser automation

Project Structure

After running /postical-planning, your project will contain:

contexts/          # Brand, product, competitors, style, keywords, platforms
plans/             # Content calendar
content/           # Blog posts organized by category
  [category]/
    [post-title]/
      CONTENT.md   # The blog post
      OUTLINE.md   # Approved outline
      KEYWORDS.md  # Keyword map
      REFERENCES.md # Link plan
      AFFILIATE.md # Affiliate products
      PROMPT.md    # Social posts and image prompts
      media/       # Images and media files

Multi-Brand / Agency Use

One project per brand. For agencies managing multiple clients, create a separate project directory for each client:

clients/
  client-a/    # Run /postical-planning here
  client-b/    # Run /postical-planning here

License

MIT