Sponsors

Finding Sponsors

When it comes to attracting sponsors, it’s often a two-way street. They come to you, and you approach them. Start by looking at who sponsored other similar events in your area. Think about companies who have products and services that appeal to the type of person who will attend the event. Hosting companies, service providers, software companies, community organizations, etc.

Get in touch with the decision-maker at each company. Who has the final say on where the company spends its marketing budget? This is the best contact to have.

Companies will decide whether to sponsor based on the value they see in the event. This value is usually decided by the number of attendees. Be honest about how many people you expect, and what they can expect to get from sponsoring.

Pro Tip Waiting on sponsors will delay promotional efforts. Getting sponsors is difficult. I went back and forth with several companies about sponsorship and had a few of them ultimately decide not to sponsor. I waited on printing posters because I had hope to include their logo on it. If you don’t get a commitment from someone, don’t let that delay your promotional efforts. Their delays will impact the amount of exposure they ultimately receive from supporting the event.

A Package for Everyone

Web Afternoon offers several tiers of sponsorship, ranging from free to deluxe. Companies should review the Sponsorship Package and decide which option is best for them in terms of their desired goals and visibility. Feel free to go “off the books” and create a sponsorship package that suits the goals of the sponsor company. Some money is better than no money.

Privacy and Integrity: We will not sell the names and email addresses of our attendees to any sponsor for any price. There is no dollar worth more than our integrity.