Enterprise Architect | Platform Engineering

I design and build high-performance, edge-native platforms that prioritize data ownership, scalability, and long-term flexibility.

My recent work focuses on reducing dependency on monolithic CMS platforms and brokerage-controlled systems by leveraging serverless and edge architectures.

A modern real estate platform designed to balance ownership and integration:

• Content, SEO, and direct lead capture are fully controlled
• MLS data is accessed through brokerage infrastructure where required
• Built to reduce reliance on third-party systems without sacrificing functionality

🔗 View Architecture Overview:
https://github.com/normraby/broker-independent-real-estate-platform

• Edge-Native Delivery
  React + Vite deployed on Cloudflare Pages for global performance

• Serverless Backend
  Cloudflare Workers handling API logic, lead capture, and content delivery

• Custom Content System (Anti-CMS)
  Built-in blog and content management without WordPress or external CMS platforms

• Independent Lead Pipeline
  Direct leads captured, processed, and routed to HubSpot with redundant backup

• Automated Lead Response
  Real-time email and SMS notifications ensure rapid response to inquiries

• Hybrid Integration Model
  MLS listings accessed via REMAX platform while maintaining control over core experience

• Observability & Analytics
  User behavior tracked via Google Analytics for continuous optimization

• CI/CD & Edge Deployment
  GitHub-driven pipelines with Cloudflare Pages + Wrangler preview environments

• Cloud Platform: Cloudflare (Workers, Pages, R2)
• Frontend: TypeScript, React, Vite, Tailwind CSS
• Integrations: HubSpot API, Resend, Google Workspace, Google Analytics

While the project above demonstrates modern platform architecture, my primary background is in:

• Adobe Experience Manager (AEM)
  Enterprise architecture, component design, and platform governance

• Platform Engineering & DevOps
  CI/CD pipelines, observability, and scalable infrastructure design

• Source code is maintained in private repositories for security and IP protection
• This GitHub serves as a technical showcase and architectural reference, not a full code distribution

For technical discussions or architecture walkthroughs, feel free to reach out.