Skip to content
Open
Show file tree
Hide file tree
Changes from all commits
Commits
File filter

Filter by extension

Filter by extension

Conversations
Failed to load comments.
Loading
Jump to
Jump to file
Failed to load files.
Loading
Diff view
Diff view
1 change: 1 addition & 0 deletions content/applications/sales/sales/products_prices.rst
Original file line number Diff line number Diff line change
Expand Up @@ -12,3 +12,4 @@ Products & Prices
products_prices/returns
products_prices/ewallets_giftcards
products_prices/loyalty_discount
products_prices/accessory_products
Original file line number Diff line number Diff line change
@@ -0,0 +1,56 @@
==================
Accessory products
==================

The use of accessory products is a marketing strategy that involves the cross-selling of related
products alongside a desired core product. In Odoo, accessory products can be added to a core
product's product form to integrate them into the customer's shopping experience and help drive
increased sales.

.. example::

An electronics business has configured their products with an eye on cross-selling accessories
whenever customers purchase big-ticket items. After a customer adds a tablet to their shopping
cart, they are automatically suggested useful accessories like cases, screen protectors,
and extra cables because of the accessory products that have been configured. This helps to drive
sales by creating opportunities for impulse purchases, as well as reminding customers of useful
accessories that they may have intended to purchase but forgot about while shopping.

.. note::
Accessory products are differentiated from optional products and alternative products by where
they appear in the customer's shopping experience.

- Accessory products appear as suggestions when viewing an eCommerce cart with an associated core
product in it. This creates an opportunity for cross-selling during the checkout process.
- Optional products are suggested when a core product has been added to a cart or a quotation.
This creates an opportunity for cross-selling during the shopping process.
- Alternative products are suggested at the bottom of an eCommerce product page whenever the
product page is viewed. This creates an opportunity for upselling during the shopping process.

Configuring accessory products
==============================

To add an accessory product to a product form, navigate to :menuselection:`Sales --> Products -->
Products` and choose a product. Ensure that the product's :guilabel:`Sales` checkbox is ticked and
click the :guilabel:`Sales` tab. Under :guilabel:`Upsell & Cross-sell` heading, the
:guilabel:`Accessory Products` drop-down menu allows for accessory products to be set. Products will
be displayed in alphabetical order. If the desired product isn't readily visible, type its name in
the field to bring it up, then select it to add it as an accessory product.

.. image:: accessory_products/accessory-products-product-form.png
:alt: The accessory products section of product forms in Odoo Sales

How accessory products appear to customers
==========================================

Accessory products appear alongside core products prior to checkout.They are automatically suggested
based on what accessory products have been configured and what core products the customer has added
to their shopping cart.

.. figure:: accessory_products/accessory-products-ecommerce.png
:alt: A screenshot of an eCommerce shopping cart showing accessory products.

Accessory products as they appear in an eCommerce website shopping cart.

.. seealso::
:doc:`../../../websites/ecommerce/products/cross_upselling`
Loading
Sorry, something went wrong. Reload?
Sorry, we cannot display this file.
Sorry, this file is invalid so it cannot be displayed.
Loading
Sorry, something went wrong. Reload?
Sorry, we cannot display this file.
Sorry, this file is invalid so it cannot be displayed.