Meta MCP Server v2.0.0
187 tools — a massive expansion from v1.0.0 (140 tools). Now covers virtually every API-accessible feature in Meta Business Suite.
New Platforms & Categories
- Commerce / Product Catalog (8 tools) — product CRUD, catalog management, product sets for FB/IG shops
- Conversions API (2 tools) — server-side event tracking (CAPI) with test mode
- Charts (2 tools) — generate PNG bar/line/pie/radar charts from data for reports
New Capabilities
| Feature |
What's new |
| Facebook Stories |
Publish photo/video stories to Pages |
| Facebook Reels |
Publish Reels to Pages |
| Facebook Live Video |
Create, list, and end live broadcasts |
| Cross-posting |
Post to FB + IG simultaneously in one call |
| Instagram DMs |
Read conversations, send text and media messages |
| Instagram Broadcast Channels |
Send messages, create polls |
| Instagram Scheduling |
scheduled_publish_time on photo, reel, carousel publishing |
| Comment Hiding |
Non-destructive moderation on both FB and IG |
| Automated Responses |
Instant reply, away message, Messenger greeting |
| A/B Testing |
Create ad studies, view results with confidence levels |
| Advantage+ Migration |
Migrate campaigns to Advantage+ Shopping |
| Pixel Management |
Get details, stats, update settings, share, debug events |
| Business Manager |
List assets (pages, ad accounts, IG accounts, pixels) across BM |
| Threads GIFs |
Publish GIFs via GIPHY URL |
| Threads Reply Controls |
Control who can reply (everyone, followers, mentioned only) |
| Threads Location Tagging |
Tag locations on text, image, and video posts |
Enhanced Insights
- Ad insights: 13 → 37 fields (video completion rates, ROAS, quality rankings, outbound clicks)
- Page insights: 7 → 70+ metrics documented with comprehensive defaults
- Instagram Reels: New metrics —
reels_skip_rate, crossposted_views, facebook_views, repost_count
- Post-level insights: New
meta_get_post_insights tool
- Demographic breakdowns on IG account insights and Threads user insights
Tool Count by Category
| Category |
v1.0.0 |
v2.0.0 |
| Facebook Pages |
38 |
52 |
| Instagram |
26 |
35 |
| Ads Manager |
45 |
56 |
| Threads |
19 |
20 |
| Commerce |
— |
8 |
| Conversions API |
— |
2 |
| Charts |
— |
2 |
| Audiences |
5 |
5 |
| Insights |
4 |
4 |
| Ad Library |
1 |
1 |
| Utility |
2 |
2 |
| Total |
140 |
187 |
