📍 Dubai | 🤖 I build agents that sell things | 🎨 Ex-Ogilvy, 17 years in advertising
Designer at Ogilvy, then creative director, then media buyer spending six figures a month of other people's money on direct response. Now I build the machines that do the whole job: agents that write, design, cut video, build offers, and argue with each other until something sells.
Selling was the hardest function to automate. It's the one I've automated.
- 🎨 Hermes Skin Lab - design a terminal agent's whole personality in your browser. 30 skins, palette synth, ASCII art tools. Try it live
Building AI creative systems at Uponly. Something new ships here every couple of weeks; this list grows.
- Distribution beats product.
- Taste is the bottleneck, not the models.
- A small agent with good context beats a big model without it.
- The auction teaches you what design school doesn't.
Random facts
- Everything I write starts as a voice note on a walk.
- 17 years making ads taught me more about AI outputs than any benchmark.
- Three years in Dubai and still not used to July.