A photo contest platform designed for college students or any individual to compete and increase reach in photo challenges.
- Core Mechanic: The platform features both tight, 3-day Friend Battles (1-on-1 or small group) and a longer, 7-day Global Challenge.
- Viral Requirement: Users cannot vote in any contest unless at least one of their friends (added via username) is currently a participant in that specific contest.
- Key Success Metric: High Daily Active Users (DAU) and contest participation rate.
- Primary Users: College students (16-24 years old).
- Behavioral Profile: Competitive, social, looking for recognition (status), and love cheap fun challenges.
- Spending Capacity: ₹10-₹50 casually per contest cycle.
The platform will feature two distinct contest types: Friend Battle (3-day) and Global Challenge (7-day).
| Phase | Duration | Time Slot (Example) | Key Actions & Logic |
|---|---|---|---|
| Day 1: Registration | 9 hours | 9:00 AM - 6:00 PM | Users submit 1 photo. Entry is typically 1-on-1 or within a small, invited group. |
| Day 1 (End) - Day 4 (Start): Voting | ~60 hours | Day 1 (6:00 PM) to Day 4 (6:00 AM) | Voting opens instantly. VOTING REQUIREMENT: Users can only vote if a friend is participating in the contest. |
| Day 4: Finals & Results | 3 hours | 6:00 AM - 9:00 AM | Winner announced at 9:00 AM. Winners are showcased prominently. |
- Frequency: Runs once every 7 days.
- Participation: Open to all users, with prizes for the top finalists.
- Structure: Follows the same 3-phase flow but extended to 7 days.
- Voter Eligibility (Crucial Rule): A user can only cast votes (free or paid) for a specific contest if at least one person they have added as a friend is a participant in that contest.
- Photo Source: Users must have uploaded photos to their profile prior to submission.
- Account Privacy: Users can set their account to Public or Private. Email verification is not necessary.
- Pricing Tier: (1 vote = 10 Mono coins)
- ₹10 = 100 Mono coins
- ₹20 = 220 Mono coins (10% Bonus)
- ₹50 = 700 Mono coins (40% Bonus)
- Coin-to-Vote Deadline: Mono coins can only be cast as votes prior to 2 hours of the result declaration.
- Ad Reward: Watching an ad earns 20 Mono coins.
- Frequency: Ads are available once every hour.
- Integrate sponsored contests (e.g., "The XYZ Brand Photo Challenge").
- Mandatory: Avoid all cash prizes to prevent classification as gambling.
- Prizes: Use gift vouchers, non-transferable coupons, and sponsored rewards.
- Skill vs. Chance: Clearly define the contest in the Terms of Service (ToS) as a Skill/Popularity Competition.
- Vote Manipulation: Implement robust fraud detection.
- Referral Mechanic:
- Referrer Gets: 5 votes + 50 Mono coins.
- Referred Gets: 50 Mono coins.
- Activation Condition: The referred person must cast at least 20 votes for the rewards to be distributed.
- Friend Connection: Users can add friends searchable through their usernames.
- Contest Visibility: Contests pages must highlight contacts who are currently participating within that specific challenge.
- Campus Leaderboards: Filter by college to encourage inter-college rivalry.
- Homepage: Current contest/theme, prominent countdown timer, trending photos (grid), and Leaderboard preview (Top 3).
- Contest Page: Upload button, clear rules, flow visualizer, and a clear section or indicator for participating contacts.
- Voting Page:
- Pre-voting Check: If the user has no participating friends, the vote button is inactive and a clear, prominent message is displayed: "Invite a friend to join this contest to unlock voting!"
- Grid view of entries.
- Large, single-tap Vote button (active only after the social check).
- Profile Page (Hub): User entries, Mono coins balance, Referral system link/stats, and Redeem Prizes/Vouchers section.
- Leaderboard: College filter + overall ranking. Must be fast-loading and show relative progress.