ci: give the "Latest" release badge to the desktop installer

[matthewevans]

Every asset on a web release is a machine artifact the desktop shell
provisions for itself, and those releases fire far more often than shell
releases — so /releases/latest showed a page of phase-server-slim
binaries with no installer on it, which is not what anyone visiting the
releases page is looking for. Web releases now opt out of the badge and
the shell release claims it.

Also names the shell release "phase.rs Desktop", matching the app's own
window title, so the download is identifiable as the desktop app rather
than as a bare tag.

The live shell-v1.0.1 release was retitled and pinned by hand; this makes
the next one do it on its own.

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• .github/workflows/release.yml
• .github/workflows/shell-release.yml

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