Purcurex is a private Shopify Online Store 2.0 theme for a US English small appliance storefront. It is optimized for first-party store use, fast product discovery, product listing ads, SEO/GEO-ready product pages, and Shopify's native cart and checkout.
Brand slogan: Smart power for everyday living.
Preview the theme with Shopify CLI:
shopify theme devRun Shopify's Liquid and JSON checks:
shopify theme checklayout/contains top-level Liquid layouts.templates/contains JSON templates for Online Store 2.0 pages.sections/contains merchant-configurable page sections and section groups.blocks/contains reusable theme blocks.snippets/contains shared Liquid fragments.assets/contains CSS, JavaScript, icons, and theme assets.locales/contains storefront and editor translations.
- US English storefront only.
- Shopify product catalog, variants, cart, and checkout remain native.
- Dynamic checkout buttons are supported on product pages.
- Predictive search is lazy and starts only after shopper input.
- Related, complementary, and recently viewed products are retained for conversion and ad traffic recovery.
- Pickup, subscriptions, gift cards, blog templates, and Theme Store review materials are intentionally excluded.
- Brand source of truth lives in
docs/brand/.
- Product SEO title, meta description, image alt text, product category, GTIN, MPN, vendor, and Google channel feed quality should be maintained in Shopify admin.
- Product pages output Shopify's native structured data.
- Product and collection copy should be written as real HTML content, not image text, so search engines and AI answer engines can read it.