Use make for OCI workflow (backport #11042)

[mergify]

This is mainly a CI/Github Actions oriented PR. GHCR is used for caching, rabbitmq/rabbitmq:buildcache-linux-$arch.

Bazel builds should still work, such as:

• bazel build //packaging/docker-image:rabbitmq-amd64
• bazel build //packaging/docker-image:rabbitmq-arm64
• bazel build //packaging/docker-image:rabbitmq

And make package-generic-unix docker-image TAR=tar works on my mac as well.

Additionally, this hybrid approach should work too:

1. bazel build :package-generic-unix
2. make -C packaging/docker-image GENERIC_UNIX_ARCHIVE=../../bazel-bin/package-generic-unix.tar.xz

   ---

   This is an automatic backport of pull request Use make for OCI workflow #11042 done by Mergify.

[mergify]

Cherry-pick of 4e720d7 has failed:

On branch mergify/bp/v3.13.x/pr-11042
Your branch is up to date with 'origin/v3.13.x'.

You are currently cherry-picking commit 4e720d7fe1.
  (fix conflicts and run "git cherry-pick --continue")
  (use "git cherry-pick --skip" to skip this patch)
  (use "git cherry-pick --abort" to cancel the cherry-pick operation)

Changes to be committed:
	new file:   .github/workflows/oci-make.yaml
	deleted:    packaging/base-image/.dockerignore
	deleted:    packaging/base-image/BUILD.bazel
	deleted:    packaging/base-image/Dockerfile
	new file:   packaging/docker-image/.gitignore
	modified:   packaging/docker-image/BUILD.bazel
	modified:   packaging/docker-image/Dockerfile
	modified:   packaging/docker-image/Makefile

Unmerged paths:
  (use "git add/rm <file>..." as appropriate to mark resolution)
	deleted by them: .github/workflows/oci-base.yaml
	deleted by them: .github/workflows/oci.yaml
	both modified:   .github/workflows/rabbitmq_peer_discovery_aws.yaml

To fix up this pull request, you can check it out locally. See documentation: https://docs.github.com/en/pull-requests/collaborating-with-pull-requests/reviewing-changes-in-pull-requests/checking-out-pull-requests-locally