BidLab 1.1.1

Post-launch polish patch on top of 1.1 (industry deep-dive ecosystems).

• Certification card now shows the attempt shape up front: 12 questions drawn from a 24-question bank, 70% to pass.
• Content clarity and sourcing: clearer all-QSR vs chicken-chain CTV framing, endemic match-rate bands hedged as observed field ranges, a standardized programmatic-display share figure, and the retail lens scenario framed as an illustrative drill.
• Test hardening: CI now asserts every industry exam bank holds exactly 24 questions.

No content removed; 5087 checks pass; CI green on macOS. Download BidLab-1.1.1-macOS.zip, unzip, move to Applications, and right-click to Open on first launch.

BidLab 1.1

BidLab 1.1 — Industry deep-dive ecosystems

Eleven industries, each now a first-class 0-to-100 learning path for programmatic traders, Ad Operations, and Account Operations.

New

• 110 industry lessons (11 verticals x 10): retail, CPG, ecommerce, DTC, auto, finance, travel, telecom, healthcare/pharma, QSR, and B2B/SaaS. Each is researched, interactive (predicts, quizzes, charts, SVG figures), and written from the buy-side execution lens with cited current sources.
• 11 certification exams — 24-question banks (12 drawn per attempt, 70% to pass) with verified answer keys.
• Industries hub — pick a vertical and get its full syllabus with progress tracking and a certification path. The Learn grid keeps the nine role paths.
• 16 new industry SVG figures (retail-media flow, cost-per-funded cascade, look-to-book funnel, NPI targeting, dayparting heatmap, and more).

Quality

• Every lesson is content-validated and every exam per-question validated: 5076 automated checks pass, CI green on macOS.
• A web-verified factual-recency pass refreshed regulations, platform programs, and benchmarks to 2026.

Install

Download BidLab-1.1-macOS.zip, unzip, and move BidLab.app to Applications. The app is ad-hoc signed; on first launch, right-click it and choose Open.

BidLab 1.0

BidLab 1.0 is the first public release: the flight simulator for programmatic advertising.

A native macOS app that teaches the math and operations of programmatic by doing it.

What is inside

• 9 learning paths from arithmetic to auction theory: Foundations, Programmatic Core, Ad Operations, DSP/Trader, Sales, Planning, Analytics, Engineering, and AI in AdTech
• 124 interactive lessons, every concept interactive and every number real, all cited
• 9 role certification exams with a shareable, verifiable credential
• A math-true bidding simulator, a tools hub, an Explorables library, and an industry lens across 11 verticals
• A pure, UI-free core engine validated by 2,500+ known-answer checks

Install

Requires macOS 14 or later. Download BidLab-1.0-macOS.zip, unzip, and move BidLab.app to Applications.

The app is not yet signed with an Apple Developer ID, so on first launch macOS Gatekeeper will warn you. Right-click the app and choose Open, then confirm. Or build from source with ./Scripts/build.sh.