BidLab 1.0
BidLab 1.0 is the first public release: the flight simulator for programmatic advertising.
A native macOS app that teaches the math and operations of programmatic by doing it.
What is inside
- 9 learning paths from arithmetic to auction theory: Foundations, Programmatic Core, Ad Operations, DSP/Trader, Sales, Planning, Analytics, Engineering, and AI in AdTech
- 124 interactive lessons, every concept interactive and every number real, all cited
- 9 role certification exams with a shareable, verifiable credential
- A math-true bidding simulator, a tools hub, an Explorables library, and an industry lens across 11 verticals
- A pure, UI-free core engine validated by 2,500+ known-answer checks
Install
Requires macOS 14 or later. Download BidLab-1.0-macOS.zip, unzip, and move BidLab.app to Applications.
The app is not yet signed with an Apple Developer ID, so on first launch macOS Gatekeeper will warn you. Right-click the app and choose Open, then confirm. Or build from source with ./Scripts/build.sh.