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BidLab 1.0

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@scumunna scumunna released this 15 Jun 06:58

BidLab 1.0 is the first public release: the flight simulator for programmatic advertising.

A native macOS app that teaches the math and operations of programmatic by doing it.

What is inside

  • 9 learning paths from arithmetic to auction theory: Foundations, Programmatic Core, Ad Operations, DSP/Trader, Sales, Planning, Analytics, Engineering, and AI in AdTech
  • 124 interactive lessons, every concept interactive and every number real, all cited
  • 9 role certification exams with a shareable, verifiable credential
  • A math-true bidding simulator, a tools hub, an Explorables library, and an industry lens across 11 verticals
  • A pure, UI-free core engine validated by 2,500+ known-answer checks

Install

Requires macOS 14 or later. Download BidLab-1.0-macOS.zip, unzip, and move BidLab.app to Applications.

The app is not yet signed with an Apple Developer ID, so on first launch macOS Gatekeeper will warn you. Right-click the app and choose Open, then confirm. Or build from source with ./Scripts/build.sh.