Updated email-copywriting with findings from an AI-agent analysis of 1,200+ campaigns and 8M+ sends across multiple markets.
New guidance:
- Subject lines: 6 words or fewer — every top-open-rate email met this
- The "without / even if" hook — [Outcome] + without/even if + [Sacrifice]
- Outcome-first opening — the first sentence must deliver or promise the core outcome (dollar figures for income markets, transformation metrics for skill markets)
- Sacred differentiator — define your unique mechanism before writing, use it in every email
- Kill the #1 objection in every send — present in 90%+ of winners
- Story-driven emails beat tactical ones on click-through by 2-3x
- Testimonials need measurable outcomes — 30-50% higher click-through than emotional ones
- Fear-of-inaction framing converts better than promise of gain
- Email-to-landing-page congruence — conversion can double from alignment alone
- No aspirational CTAs — paid-offer CTAs follow price + action + specificity
Also adds a new scenario on differentiating me-too email copy.
Repo tooling in this release:
- Fixed
validate-skills.shon macOS (GNU-only sed replaced with portable awk) - Added
.gitignorefor.DS_Storeand*.bakfiles