Sample cluster analysis with sales dataset using k-means to find consumer profiles
This repository provides a simplified approach to identifying consumer clusters based on their consumption profiles. The main goal is to segment customers into distinct groups, making analysis and strategic decisions more effective. 🔍 What will you find here? ✔️ Consumer clustering to identify consumption patterns ✔️ Interactive visualization using Plotly to build web-based dashboards ✔️ Practical examples on how to interpret and use clusters for business insights The code is structured to be easily adaptable to different datasets, making it a useful tool for experimentation and learning about customer segmentation.