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Reference-file reconciliation against the current companion versions (marketingskills 2.3.0, Anthropic frontend-design/theme-factory, vercel-labs web-design-guidelines), with a provenance stamp added to every reference file so future drift is detectable. No contradictions were found; the drift was gaps and staleness:
voice.md: added ~30 owner-independent AI-slop terms and phrases the scanner was missing (optimize, utilize, facilitate, comprehensive, "at its core", "that being said", "it's worth noting", "a plethora of", and more) from the seo-audit ai-writing-detection list that copywriting itself defers to; banned list grew 73 to 103
conversion-rules.md: refreshed the 2026 benchmarks; added an objection-handling rule, form field-count thresholds and mechanics, and a pricing-psychology section
design-direction.md: corrected the theme-factory description (a theming toolkit, not a persistence layer), added the web-design-guidelines mechanics (focus-visible, text-wrap balance, image CLS, safe-area, transform/opacity motion) with an authoritative-when-installed pointer, restored "or vermilion", added the big-stat-gradient hero to the anti-slop list
ship-gates.md: Gate 3 bumped to WCAG 2.2 AA (target size, focus-not-obscured, accessible auth) plus the web-design-guidelines UI checks; Gate 6 added the robots.txt AI-crawler allowlist, a /pricing.md check, and content-extractability; added an Event JSON-LD template and a WebSite+Organization note
archetypes.md: added an integrations section and a sales-led/enterprise B2B variant; grounded the form field-cost numbers
Companion table: added analytics (measurement gate), and launch, lead-magnets, popups, signup (archetype-dependent planning and copy). content-strategy was evaluated and deliberately excluded (editorial/topic planning, not single-page)
Discoverability: the frontmatter description now carries the real search queries people use ("build a landing page for my SaaS", "my landing page is not converting"), and a "When to use this skill" section was added, so the skill surfaces for people searching the ecosystem for a page-building tool