v2.1.0 — McKinsey-Style Report

What changed

Call Analysis Report — full restructure.

Old: flat list of 5 vectors in prose.

New: structured document report —

1. Executive Summary — verdict in 2-3 sentences before any detail
2. What You're Not Seeing — gaps ranked CRITICAL / SIGNIFICANT / MINOR with deal-specific findings
3. Full Analysis — the 5-vector detail, each in its own sub-section
4. Offer vs. The Gaps — how to reframe and reposition the offer specifically for this prospect based on what was found
5. Priority Fix — one sentence, maximum leverage
6. Recommended Next Step
7. Docx offer — every report ends with "Want this as a formatted Word document? Say 'docx' and I'll build it."

Reports are written in analyst voice — specific to the transcript, specific to the prospect, not generic coaching notes.