White Label Configuration

White-Label Configuration

As of v1.3.0, the plugin is fully white-label. All business-specific text is configurable via Settings → Caswell Booking → Business Info.

Branding Settings

Setting	Description	Default
Business Name	Used in SMS, emails, cancellation notices, and homepage	WordPress site name
Practitioner Name	Displayed on homepage "About" section and calendar events	(none)
Service Type	Used in calendar descriptions, email templates, homepage	"massage"
Calendar Event Title	Google Calendar event title format	{practitioner} Appointment — {client}
Booking Page Title	Title of the standalone booking page	"Book an Appointment"
Hero Tagline	Main headline on the homepage	"Therapeutic [Service Type] for Body & Mind"
Hero Subtitle	Subtitle text below the hero headline	"Professional, therapeutic [service] tailored to your needs..."

Calendar Event Title Placeholders

The Calendar Event Title field supports these placeholders:

• {practitioner} — Practitioner Name setting
• {client} — Client's name from booking
• {duration} — Session length in minutes
• {service} — Service Type setting

Example: {practitioner} {service} — {client} → "Jane Smith massage — John Doe"

Homepage Content

Setting	Description
Practitioner Bio	Text shown in the "About" section
Credentials / License	Badge shown below the practitioner name (e.g. "LMT")
Service Pricing	Per-length prices shown on service cards
Service Descriptions	Per-length description text on service cards

Email & SMS Templates

Default email and SMS templates use the {site_name} placeholder, which resolves to your Business Name (or WordPress site name as fallback).

Available Placeholders

• {name} — Client name
• {email} — Client email
• {phone} — Client phone
• {date} — Full date (e.g. "Monday, March 15, 2026")
• {time} — Start time (e.g. "2:00 PM")
• {end_time} — End time
• {duration} — Session length (e.g. "60 minutes")
• {timezone} — WordPress timezone
• {site_name} — Site/business name
• {site_url} — Site URL

Migration from v1.2.0

If upgrading from v1.2.0:

• ryan_bio is automatically migrated to practitioner_bio
• ryan_credentials is automatically migrated to practitioner_credentials
• All defaults remain the same — no visible changes until you customize