attribution-modeling

Here is 1 public repository matching this topic...

JonSnow1807 / marketing-attribution-optimizer

Marketing attribution models (Shapley values, Markov chains) implemented on real Google Analytics data. Built to learn attribution modeling, Spark, and R. Processes 9,617 e-commerce touchpoints from BigQuery public dataset on Databricks.

bigquery scikit-learn markov-chains databricks marketing-analytics shapley-values attribution-modeling

Updated Aug 25, 2025
Python

Improve this page

Add a description, image, and links to the attribution-modeling topic page so that developers can more easily learn about it.

Curate this topic

Add this topic to your repo

To associate your repository with the attribution-modeling topic, visit your repo's landing page and select "manage topics."

Learn more

Provide feedback

Saved searches

Use saved searches to filter your results more quickly

attribution-modeling

Here is 1 public repository matching this topic...

JonSnow1807 / marketing-attribution-optimizer

Improve this page

Add this topic to your repo