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business-case

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Portfolio project: Discovery project for an ecommerce in the cosmetics sector. Developed a conversion rate optimisation (CRO) plan of 10 specific initiatives organized into 5 major business levers to break the flat evolution of the company’s KPIs over the last few months and achieve an overall increase in ecommerce revenues.

  • Updated Aug 9, 2022
  • Jupyter Notebook

Analysis and Optimization of an Ecommerce Company. An extensive Conversion Rate Optimization (CRO) plan is developed to reverse the stagnant trend in an ecommerce company and drive a significant increase in its revenues. This plan consists of 10 specific initiatives, categorized into five key business levers.

  • Updated Jun 26, 2024
  • Jupyter Notebook

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