Enrichment

Enrichment

Enrichment is how the plugin moves from anonymous traffic into more actionable company-level context.

Supported providers today

The current build supports:

• ipregistry
• ipinfo

What enrichment is used for

When enabled, enrichment data can support:

• company identification
• company-level reporting
• location and provider context
• lead prioritisation
• hot-company summaries on the dashboard

Current admin support

The Enrichment page already gives me:

• provider selection
• API key storage
• cache controls
• bot and private-IP enrichment toggles
• a live test lookup tool

Current limits

Enrichment is deliberately optional. If I do not trust the provider fit or I do not need the extra context, I can leave it off and keep the plugin operating as a lighter first-party tracker.

The plugin is already structured to reuse enrichment data in reporting, but I still want the reporting layer to remain useful even without it.