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Adaptive Customer Engagement is the WordPress plugin I am building to keep lead tracking, number routing, and practical attribution inside my own stack.
I want this to stay useful, privacy-conscious, and genuinely operational. The point is not to recreate a bloated marketing suite. The point is to help me see how people arrive, what they look interested in, when they call, and which sessions or companies are actually worth following up.
- tracks first-party sessions and engagement events
- routes phone numbers by source and page context
- shows live Amazon Connect numbers inside the number-setup workflow
- lets me search and claim available Amazon Connect numbers from wp-admin
- logs calls into a dedicated reporting surface
- stores company enrichment data from supported IP providers
- runs a WordPress-managed OpenAI assistant for company, service, and product questions
- exposes live site-context endpoints so current pages, posts, and WooCommerce products can be searched and answered from WordPress itself
- supports configuration-only settings export and import for moving setup between environments
- surfaces sessions, companies, calls, numbers, and WooCommerce interest in wp-admin
- stores frontend assistant chats and shows them in reporting
- supports saved reporting segments and CSV exports
- includes sample-data tooling so I can review the UI with realistic recent activity
- keeps privacy controls front and centre rather than bolting them on afterwards
The groundwork is in place, but these are still later phases:
- Amazon Connect call import and matching
- outbound callbacks through Amazon Connect
- a finished hosted website chat path through Amazon Connect and Lex
- AI chat and voice behaviour that I would consider settled enough to treat as final
- CRM export workflows
- deeper ecommerce attribution beyond current interest reporting
The current website assistant is now the WordPress-managed OpenAI path, not the older Connect/Lex website-chat direction.
The shape I am using at the moment is:
- questions are framed around the company, products, and services rather than generic website help
- replies are grounded in live WordPress and WooCommerce content
- product questions can rank results from structured catalogue signals such as capacities
- assistant replies can link relevant titles inline and show a lead result card with thumbnail and short summary
- extra source matches stay tucked behind a simple “show other options” toggle
- frontend conversations are stored and reportable in wp-admin
I still treat this area as active product work rather than something completely settled, but the plugin-managed assistant is now the live direction.
- Installation and setup
- Tracking and number routing
- Reporting and admin screens
- Privacy and data handling
- REST API
- Data model
- Sample data
- Enrichment
- Development notes
- Roadmap
This first release already includes a solid data spine:
- WordPress activation, deactivation, uninstall, schema creation, and capability wiring
- custom tables for sessions, events, companies, numbers, calls, and enrichment cache
- frontend tracking for pageviews, downloads, click-to-call events, and optional native form submissions
- a number-resolution endpoint for replacing public phone numbers on the frontend
- a React-based admin app with dashboard, reporting, setup, privacy, enrichment, Amazon Connect, and AI pages
- saved reporting segments, drilldown views, and filtered CSV exports
I treat Adaptive Customer Engagement as a first-party attribution and engagement layer for WordPress.
It should help me answer questions like:
- Which sources are actually producing engaged visits?
- Which pages are driving call intent?
- Which companies keep coming back?
- Which products or categories seem to signal stronger buying intent?
- Which tracking numbers should appear for a given page or campaign?
If I keep the answers to those questions clear and easy to reach, the plugin is doing its job.