Recalibrate academic language for public audiences

https://docs.google.com/document/d/153yV8r39osdwzx_g2MOYWqU-a0jUGUGPdba5uiou7_c/edit?disco=AAAB8TnDv8s

<img width="1169" height="464" alt="Image" src="https://github.com/user-attachments/assets/5b59e0b6-97a5-4978-8901-3ea04d1c9da3" />