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Reports and Analytics

Ethan Widen edited this page Jun 13, 2026 · 1 revision

Reports & Analytics

The plugin provides three levels of scan reporting, all accessible under the QR Tracker admin menu.


Scan Logs

QR Tracker → Scan Logs

A chronological list of every individual scan event. Columns include:

  • Date/Time (UTC)
  • QR code (postcode / city / tree)
  • Scan source
  • Visitor hash
  • Request URI

Use this page to audit specific scans or investigate unusual activity.

Exporting Scan Logs

Click Export CSV on the Scan Logs page to download all visible log entries. You can filter first to narrow the export.


Reports

QR Tracker → Reports

The Reports page provides aggregated analytics with filter and grouping options.

Report Types

Report Type Description
Breakdown One row per QR code showing scan count, social share count, last scan date, and team
Rollup Aggregated by postcode or city — useful for seeing how a region is performing
Single QR Report Detailed analytics for one specific QR code
City Report All QR codes and scans for a specific city
Reporting ID Report All QR codes grouped by your custom Reporting ID field

Filters Available

  • Date range (from / to)
  • Postcode
  • City
  • Team
  • Reporting ID
  • Scan source

Exporting Reports

Every report view has an Export CSV button that downloads the filtered results.


Individual QR Code Report

Click View Report next to any QR code in the main QR Tracker list (or in the Breakdown report) to open a detailed view for that single QR code.

Shows:

  • Total scan count and social share count
  • Scan timeline chart
  • Day-by-day breakdown
  • Full scan log for that code

City Report

Accessible via a direct admin URL or from report drill-downs. Shows all QR codes in a city with their scan counts and team assignments.


Reporting ID Report

If you assign a Reporting ID to your QR codes (e.g. a campaign name or event code), the Reporting ID report groups all matching QR codes together with aggregate stats — useful for tracking a specific campaign across multiple locations.


Key Metrics Explained

Metric Definition
Scan Count Total ?qr=SHORTCODE hits (direct QR scans)
Social Share Count Total /SHORTCODE path-based hits (social link clicks)
Unique Visitors Count of distinct visitor hashes
Last Scanned Timestamp of the most recent scan log entry
Last Social Shared Timestamp of the most recent social link hit

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