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Reports and Analytics
The plugin provides three levels of scan reporting, all accessible under the QR Tracker admin menu.
QR Tracker → Scan Logs
A chronological list of every individual scan event. Columns include:
- Date/Time (UTC)
- QR code (postcode / city / tree)
- Scan source
- Visitor hash
- Request URI
Use this page to audit specific scans or investigate unusual activity.
Click Export CSV on the Scan Logs page to download all visible log entries. You can filter first to narrow the export.
QR Tracker → Reports
The Reports page provides aggregated analytics with filter and grouping options.
| Report Type | Description |
|---|---|
| Breakdown | One row per QR code showing scan count, social share count, last scan date, and team |
| Rollup | Aggregated by postcode or city — useful for seeing how a region is performing |
| Single QR Report | Detailed analytics for one specific QR code |
| City Report | All QR codes and scans for a specific city |
| Reporting ID Report | All QR codes grouped by your custom Reporting ID field |
- Date range (from / to)
- Postcode
- City
- Team
- Reporting ID
- Scan source
Every report view has an Export CSV button that downloads the filtered results.
Click View Report next to any QR code in the main QR Tracker list (or in the Breakdown report) to open a detailed view for that single QR code.
Shows:
- Total scan count and social share count
- Scan timeline chart
- Day-by-day breakdown
- Full scan log for that code
Accessible via a direct admin URL or from report drill-downs. Shows all QR codes in a city with their scan counts and team assignments.
If you assign a Reporting ID to your QR codes (e.g. a campaign name or event code), the Reporting ID report groups all matching QR codes together with aggregate stats — useful for tracking a specific campaign across multiple locations.
| Metric | Definition |
|---|---|
| Scan Count | Total ?qr=SHORTCODE hits (direct QR scans) |
| Social Share Count | Total /SHORTCODE path-based hits (social link clicks) |
| Unique Visitors | Count of distinct visitor hashes |
| Last Scanned | Timestamp of the most recent scan log entry |
| Last Social Shared | Timestamp of the most recent social link hit |