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Reviews and Questions
Two separate features, both on the product page:
- Ratings and reviews — a star rating out of five, with an optional written review
- Questions and answers — a shopper asks, you answer, and the pair is published for the next person
Admin → Reviews
| Setting | Who can post |
|---|---|
| Anyone | No purchase needed |
| Customers who bought it | Someone with a paid order for that product |
| Customers who received it | Someone whose order for it is marked delivered |
The last two match on the email address used on the order, or on the account a signed-in customer is using. Their review is marked Verified purchase on the page.
If you use Anyone, keep approval on. An open review form with instant publishing is an invitation.
New reviews wait for you by default. Admin → Reviews has three tabs — Waiting, Published, Rejected — and the sidebar shows how many are waiting.
For each review you can Publish, Reject, Unpublish, Delete, or Reply publicly. A reply appears under the review on the product page, attributed to the store.
Set New reviews to Publish straight away if you would rather not moderate.
- An average score, a star row, and a bar for each star level
- Verified-purchase reviews first, then newest first
- Your replies, where you have written one
- Stars on every product card, if Stars on product cards is on
Averages render exactly: 4.5 shows four and a half stars, not five.
A signed-in customer can rate an item straight from My Account → Orders → an order, without retyping their name or email. If they are not eligible yet, the reason is shown in plain words instead of a dead form.
- One review per person per product.
- Eligibility is checked before anything is stored, so a review that could not be earned is refused rather than saved and hidden.
- Reviewer email addresses are never shown on the page.
- Posting is rate limited.
- The product schema gains an aggregate rating for search results, published only once real reviews exist.
Admin → Questions
- A shopper asks a question on the product page.
- It arrives in Admin → Questions, under Needs an answer. The sidebar shows the count.
- You write an answer and press Publish answer.
- The question and answer appear together on the product page, and the customer is emailed.
A question is never public on its own. Publishing without an answer is refused, so a product page cannot end up showing an unanswered question — which reads as a shop that does not reply.
| Action | What happens |
|---|---|
| Publish answer | Answer and question both go live; the customer is emailed |
| Save draft | Keeps your wording without publishing anything |
| Take off the site | Returns a published question to the queue |
| Reject | Keeps it out of sight without deleting it |
| Delete | Removes it entirely |
Sent once, when you first publish. Editing your answer later and republishing does not email the customer again.
Wording lives at Admin → Email Templates → Question Answered. Turn the email off with When you publish an answer → Do not email anyone.
Your answer is saved before the email is attempted, so a mail server problem can never turn a published answer into a reported failure.
- A question must be at least a few words long, and at most 1000 characters.
- Asking is rate limited.
- The asker's email address is never shown on the page.
Both have an on/off switch at the top of their admin page. Off hides the feature everywhere on the storefront — existing reviews and answers are kept, not deleted.
- Email and Templates — editing the answer notification
- SEO and Sitemap — how ratings reach search results