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Apple Ads keyword performance. Each of a campaign's keywords now shows its impressions, taps, installs, spend, and cost-per-install over any date range, and you can rank them by any of those metrics.
Apple Ads search-term performance. Every user search term that triggered your ads now shows its impressions, taps, installs, spend, and cost-per-install.
Tracked-keyword rank views. See where all your tracked keywords rank for an app and country, and trace how a single keyword's rank moves over time.
Keyword suggestions. Discover keyword ideas to target for an app and country, ranked by relevance and drawn partly from apps you compete with.
Breaking
metrics query output fields are now snake_case. For example productId is product_id, countryCode is country, and dataType is data_type; the grouping dimensions are now storefront, country, and network.
apple-ads report output changed. Each campaign row's metrics is now performance, and the metadata date_range object ({ start, end }) is now performance_date_range, a [start, end] pair.
keywords paid reporting window is now an array. Its metadata date_range changed from { start, end } to a [start, end] pair.
apple-ads search-terms renamed its text field to keyword_term.
Sort flags renamed, with direction split out.store categories, sdks list, and keywords tracked now take --sort (was --sort-by) plus a separate --order, and the old -field descending values are gone. store categories --id is now --category-id, and sdks list --id is now --sdk-id.
apple-ads campaigns and apple-ads ad-groups renamed --status to --display-status.
apple-ads keywords --status values changed. It no longer accepts running or on_hold; use active, paused, or deleted.
Renamed command arguments (affects af mcp tools and the typed client, not the plain CLI).apps search's query is now q, and keywords ranking-apps, advertisers, related, and track take keyword-term instead of keyword-name.