v1.0.3 — free test-size tool + 6 Q&A pages

Adds the distribution layer that was missing: a free tool, Q&A pages written for AI answer engines, and a machine-readable index.

• Free tool: email test-size calculator (sample size for two proportions) — https://axelfreeman.github.io/marketing-mindset/tools/email-test-planner.html
• 6 Q&A pages under /qa/ — https://axelfreeman.github.io/marketing-mindset/qa/
• docs/sitemap.xml (9 URLs), install block with npx marketing-mindset on the landing page
• Offer side of the same work: https://axelfreeman.com/cases.html (every artifact as a live link)

Install: npx marketing-mindset · npm: https://www.npmjs.com/package/marketing-mindset

marketing-mindset v0.3.0 — The Despair Dividend

What's new in v0.3.0

• The Despair Dividend — new section in SKILL.md. The hypotheses that win are the strange ones: the obvious moves fail because everyone already tried them, and once the mind exhausts the ordinary guesses it starts producing free-association, "hallucinated" hypotheses that carry the one thing the reasonable ones lack — a real chance to work. Reaching the state people call despair is not a dead end, it's a method.
• Condensed version in SKILL.lite.md; rule #8 "Despair is a source" in SKILL.deepseek-flash.md.
• Restored the missing "Graphics: Draw for the Eye" section in .cursorrules so the Cursor adapter matches SKILL.md.

Install

npx skills add axelfreeman/marketing-mindset

Compatible with Claude Code, Cursor, Codex, ChatGPT, Grok, and 76+ other agents via skills.sh.

v0.2.0 — Graphics: Draw for the Eye

New

Graphics: Draw for the Eye — a new section on designing ad creatives from how the human eye works:

• The eye sees sharply only in a small focal spot (fovea); the rest is background the brain paints in.
• Every creative needs a background + scene, a hero (anywhere in the frame, but present), and movement (the hardest in a still frame, and the most important — the eye locks onto motion first).

Added to SKILL.md (full), SKILL.lite.md (condensed), SKILL.deepseek-flash.md (rule #7).

Changed

• Description frontmatter extended to cover ad creatives and visual design.
• Versions: SKILL.md 0.1.0 → 0.2.0, lite/flash 1.0.0 → 1.1.0.

marketing-mindset v1.0.2 — 15,000+ installs on skills.sh

🎉 15,000+ installs on skills.sh

marketing-mindset just crossed 15,000 installs (15,319 at time of release) on skills.sh — trending as a top marketing skill for AI agents.

15 years of B2B marketing distilled into one AI-agent skill. Think like a marketer first, get tactics as the output.

Install

npx skills add axelfreeman/marketing-mindset

Compatible with Claude Code, Cursor, Codex, and 76+ other agents via skills.sh.

marketing-mindset v1.0.1 — install directive + promo card

What's new in v1.0.1

• install directive added to SKILL.md frontmatter — agents get the one-command install directly from the skill metadata
• promo-card.html — ready-to-paste homepage promo card for axelfreeman.com

Install

npx skills add axelfreeman/marketing-mindset

Compatible with Claude Code, Cursor, Codex, and 76+ other agents via skills.sh.

marketing-mindset v1.0.0 — the marketing OS for AI agents

marketing-mindset v1.0.0 — the marketing OS for AI agents

15 years of B2B marketing distilled into one AI-agent skill. Think like a marketer first, get tactics as the output.

What's inside

• SKILL.md — the full mindset: 5 principles, competitors as the source of truth, 3 keys to the human, client stages, the stop-list
• SKILL.lite.md — the same mindset compressed for low-context or weaker models (DeepSeek Flash and friends)
• README.md — positioning, audience segments, install
• llms.txt + AGENTS.md — agent discovery triggers (30+ phrases, 6 clusters)
• .cursorrules — one-click Cursor install
• examples/demo-transcript.md — a full run: SaaS with 0 clients → first-client gate → 3 competitors → cold emails → 3-month plan
• scripts/first-client-gate.py — the "client #0 = you" gate

The five principles

1. Don't learn marketing from stale sources (skip the first Google results and cached LLM doctrine)
2. Three-month horizon — be useful within 3 months, no 2-year cycles
3. The user has the right to make the first move
4. Every hypothesis must be testable fast
5. Marketing runs ahead of the product

Install

npx skills add axelfreeman/marketing-mindset

Compatible with Claude Code, Cursor, Codex, and 76+ other agents via skills.sh.