Business Overview

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Maja Dabcevic edited this page Jun 8, 2025 · 3 revisions

Problem Statement

Restaurants, cafés, and bars struggle with:

Guest wait times for menus, orders, and staff attention
Manual order workflows that delay kitchen/bar preparation
Staff overload due to inefficient status tracking and communication
Fragmented tools across menu management, staff access, and billing

Our Solution: Bartender (Developed by MK2)

A modern, QR-based digital layer for table-centric hospitality.

Every table becomes an interactive node where guests can:

Scan a QR code to open a digital menu
Place orders without waiting for staff
Call staff or request the bill
See real-time updates from the kitchen/bar

Meanwhile, staff and managers get:

A clear overview of table statuses
Instant notifications via SignalR and Redis
Role-based access and accountability
Menu/product management tailored to their place and business

Target Users

User	Needs
Owner	Multi-place oversight, business subscription tiers
Manager	Staff control, menu edits, analytics
Waiter	Real-time order visibility, table actions
Guest	Scan → Order → Pay flow without installing apps

Business Model

SaaS, multi-tenant platform with centralized deployment
Tiered subscriptions:
- Trial: Time-limited onboarding
- Standard/Premium: More tables, analytics, integrations
- Enterprise: White-labeled, full control, plugin ecosystem
Optional value-added modules (future):
- Digital checkout & tips
- Loyalty system
- Custom analytics & dashboard export

Go-to-Market Plan

Start with cafés and bars in Zagreb (early adopters)
Target cities with seasonal tourism (Croatian coast)
Offer printed QR kits & onboarding packages at lower price
Capture analytics insights to upsell tier upgrades
Google Ads for visibility of public available parts