Business Overview

Problem Statement

Restaurants, cafés, and bars struggle with:

• Guest wait times for menus, orders, and staff attention
• Manual order workflows that delay kitchen/bar preparation
• Staff overload due to inefficient status tracking and communication
• Fragmented tools across menu management, staff access, and billing

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Our Solution: Bartender (Developed by MK2)

A modern, QR-based digital layer for table-centric hospitality.

Every table becomes an interactive node where guests can:

• Scan a QR code to open a digital menu
• Place orders without waiting for staff
• Call staff or request the bill
• See real-time updates from the kitchen/bar

Meanwhile, staff and managers get:

• A clear overview of table statuses
• Instant notifications via SignalR and Redis
• Role-based access and accountability
• Menu/product management tailored to their place and business

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Target Users

User	Needs
Owner	Multi-place oversight, business subscription tiers
Manager	Staff control, menu edits, analytics
Waiter	Real-time order visibility, table actions
Guest	Scan → Order → Pay flow without installing apps

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Business Model

• SaaS, multi-tenant platform with centralized deployment
• Tiered subscriptions:
  • Trial: Time-limited onboarding
  • Standard/Premium: More tables, analytics, integrations
  • Enterprise: White-labeled, full control, plugin ecosystem
• Optional value-added modules (future):
  • Digital checkout & tips
  • Loyalty system
  • Custom analytics & dashboard export

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Go-to-Market Plan

• Start with cafés and bars in Zagreb (early adopters)
• Target cities with seasonal tourism (Croatian coast)
• Offer printed QR kits & onboarding packages at lower price
• Capture analytics insights to upsell tier upgrades
• Google Ads for visibility of public available parts

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SWOT Analysis

SWOT Analysis
Strengths	Weaknesses
Innovative and agile Small team can ship quickly and adapt fast	Limited resources Small budget, team multitasking, slower scaling
Local market focus Tailored for Croatian hospitality needs	Low brand recognition New name, untested by most customers
Lower operating costs Optimized infrastructure and tooling	MVP feature set Fewer features and integrations compared to veterans
Personal customer approach Direct support builds trust	Operational inexperience Limited exposure to scaling, legal, sales
Opportunities vs. Threats
Opportunities	Threats
Digital transformation Croatian SMEs adopting cloud/software fast	Big competitors Global SaaS players can enter local market easily
Lack of localized tools Many QR systems ignore Croatian specifics	Economic risk Inflation, budget cuts, new taxes may slow adoption
EU/startup funding Grants, incubators, cloud incentives available	Security & legal risks QR abuse, GDPR compliance, evolving laws
Scalable product Model can expand regionally or globally	Regulation changes New digital policies could affect delivery model