12. References

Citations for any external sources used

Links to relevant documentation or research papers (APA citation)

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Carney, L. (2023, January 5). How to price a product: 6 expert tips. Website Builder Expert. https://www.websitebuilderexpert.com/ecommerce-website-builders/how-to-price-a-product/

Pricing. OneSignal. (n.d.). https://onesignal.com/pricing

Scikit-learn developers. (n.d.-a). sklearn.manifold.TSNE. In scikit-learn 1.5.2 documentation. Retrieved November 8, 2024, from https://scikit-learn.org/stable/modules/generated/sklearn.manifold.TSNE.html

Scikit-learn developers. (n.d.-b). sklearn.decomposition.PCA. In scikit-learn 1.5.2 documentation. Retrieved November 8, 2024, from https://scikit-learn.org/stable/modules/generated/sklearn.decomposition.PCA.html

Scikit-learn developers. (n.d.-c). sklearn.cluster.KMeans. In scikit-learn 1.5.2 documentation. Retrieved November 8, 2024, from https://scikit-learn.org/stable/modules/generated/sklearn.cluster.KMeans.html

Scikit-learn developers. (n.d.-d). sklearn.cluster.HDBSCAN. In scikit-learn 1.5.2 documentation. Retrieved November 8, 2024, from https://scikit-learn.org/stable/modules/generated/sklearn.cluster.HDBSCAN.html

Tarver, E. (2024, June 27). Market segmentation: Definition, example, types, benefits. Investopedia. https://www.investopedia.com/terms/m/marketsegmentation.asp

Twilio. (n.d.). SMS pricing in United States for text messaging. https://www.twilio.com/en-us/sms/pricing/us

Baye, M. R., Morgan, J., & Scholten, P. (2004). PRICE DISPERSION IN THE SMALL AND IN THE LARGE: EVIDENCE FROM AN INTERNET PRICE COMPARISON SITE. Journal of Industrial Economics, 52(4), 463–496. https://doi.org/10.1111/j.0022-1821.2004.00236.x

Hjort, K. H. (2010). Returns Avoidance and Gatekeeping to Enhance E-commerce Performance. DiVA. http://bada.hb.se:80/bitstream/2320/7372/1/HjortLic.pdf