Skip to content

13. Appendices

Louischua edited this page Nov 14, 2024 · 1 revision
  • Any additional information that doesn't fit into the main sections
  • Detailed technical explanations or proofs

Subgroup A

What are the key factors influencing customer purchasing behavior?

The distribution of the columns that were used for labelling for the customer segmentation model:

Statistic CouponUsed CashbackAmount HourSpendOnApp Tenure NumberOfDeviceRegistered total_spend ave_monthly_orders
Count 100,000 100,000 100,000 100,000 100,000 81,577 27,288
Mean 1.515 179.665 2.748 8.215 3.759 50.525 0.836
Std Dev 1.718 51.678 1.142 8.657 1.130 62.909 4.376
Min 0.000 108.046 0.000 0.000 1.000 0.470 0.055
25th Percentile (25%) 0.000 145.119 2.000 1.000 3.000 19.190 0.150
50th Percentile (50%) 1.000 166.515 3.000 6.000 4.000 35.990 0.235
75th Percentile (75%) 2.000 196.059 4.000 13.000 4.000 61.780 0.447
Max 13.000 324.990 5.000 37.000 6.000 1,782.320 152.20

The distribution of moc_ratio for each category

Category Count Mean Std Min 25% 50% 75% Max
Clothing 79,086.0 0.959057 0.123636 0.333333 1.0 1.0 1.0 1.0
Electronics 1,759.0 0.966108 0.113535 0.500000 1.0 1.0 1.0 1.0
Home Appliances 732.0 0.992259 0.052459 0.500000 1.0 1.0 1.0 1.0

Clone this wiki locally