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Project overview and objectives

E-commerce platforms face numerous challenges in optimizing their operations, understanding customer behavior, and maximizing profitability. This project aims to leverage data analysis techniques to gain insights into various aspects of an e-commerce business, including sales trends, customer segmentation, inventory management, and pricing strategies.

The goal is to develop a comprehensive analysis framework that can help e-commerce businesses make data-driven decisions to improve their performance, enhance customer satisfaction, and increase revenue.

Team members and their roles

• Yap Yi Pin
• Celeste Neo Leng San
• Choah Yi Lin
• Noel Teo
• Joshua Ng
• Kwok Zhi Wei
• Chua Kah Suan
• Chua Yong Yaw Louis

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