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customer-segmentation

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dittofeed

This project uses K-Nearest Neighbors (KNN) to classify customers of a telecommunication company into four groups based on features such as region, tenure, age, and marital status. It includes Exploratory Data Analysis (EDA) with visualizations and evaluates model performance to find the best value of k.

  • Updated Jun 25, 2024
  • Jupyter Notebook

Customer churn is a critical issue for banks, as retaining customers is more cost-effective than acquiring new ones. This project aims to analyse customer churn in a bank and develop a predictive model to identify customers who are likely to leave, and the responsible factors.

  • Updated Jun 24, 2024
  • Jupyter Notebook

This project demonstrates customer segmentation using K-Means clustering, a popular machine learning technique. By analyzing customer data, we group customers into distinct segments to better understand their behaviors and preferences. This segmentation can help businesses tailor their marketing strategies and improve customer satisfaction.

  • Updated Jun 19, 2024
  • Jupyter Notebook

This repository contains project materials for the Spring 2024 STAT 208 class, specifically for Team 8. All materials are the property of Team 8, University of California, Riverside, A. Gary Anderson School of Management. Thank you for viewing our repository.

  • Updated Jun 14, 2024
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