BRAND_GUIDE.md
This document defines the visual and communication principles that represent CeloHT as a global open-source Web3 impact initiative.
Our brand reflects the connection between technology, community, and positive change.
CeloHT represents the bridge between blockchain innovation and community empowerment.
Our identity is built around three main ideas:
- Education — Sharing knowledge and creating opportunities.
- Empowerment — Giving communities access to digital tools.
- Impact — Creating measurable social and environmental progress.
CELO Represents the Celo ecosystem, the blockchain infrastructure that supports our mission.
HT Represents Haiti, the origin and heart of our community mission.
Together, CeloHT represents:
"Connecting Celo technology with Haitian innovation and global community impact."
CeloHT communicates as:
- Innovative
- Inclusive
- Transparent
- Community-driven
- Impact-focused
- Forward-thinking
Our voice should always inspire trust, learning, and collaboration.
The CeloHT logo represents our connection between technology and human progress.
The logo should be used consistently across:
- Websites
- Documentation
- Social media
- Presentations
- Partnerships
- Community materials
Represents:
- Trust
- Stability
- Technology
- Professionalism
Represents:
- Hope
- Energy
- Innovation
- Opportunity
Together, these colors symbolize a vision of trustworthy technology creating brighter opportunities.
CeloHT communication should be:
Explain complex technology in a simple way.
Represent a global open-source organization.
Focus on people and communities, not only technology.
Share progress, challenges, and achievements openly.
When representing CeloHT:
✅ Promote education
✅ Encourage collaboration
✅ Highlight community impact
✅ Respect open-source values
✅ Maintain transparency
Avoid:
❌ Promoting speculation
❌ Misrepresenting CeloHT as an investment product
❌ Creating confusion about tokens or financial promises
CeloHT aims to become a recognizable global example of how blockchain technology can support education, financial inclusion, and sustainable community development.
CeloHT — Connecting technology, communities, and impact.