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Marketing

haewon-park edited this page Apr 28, 2021 · 3 revisions

STP

Segmentation

  • It only provides a simple anxiety test.
  • Counseling is provided through meetings with counselors.
  • Most of the applications focused only on matching with counselors.

Target market

  • It had the highest growth rate in its 20s.
  • Applications and the web are targeted consumers in their 20s and 30s because they are easy platforms for the younger generation to use.

Positioning

  • Toadak gives familiarity through image.
  • Positioning with the same feeling as a counselor and friend who always exists next to you.
  • It is differentiated in that it is a psychological counseling service conducted using AI chatbots, rather than a psychological counseling application that focuses on matching with actual counselors.

SWOT

Strengths

  • Provides psychological counseling services without requiring actual counselors.
  • Collective intelligence services and IoT service functions are differentiated from other applications.

Weaknesses

  • Advertising Issues
  • Maintenance Issues
  • Managing Noise Data

Opportunities

  • Worldwide, anxiety disorder patients are increasing due to the Covid-19 market.
  • Recently, there has been a problem of a lack of psychological counselors.

Theats

  • As there are many related startups, other competitive applications can be produced.
  • Applications involving psychological counselors can be produced.

4P

Product

  • Artificial Intelligence Psychological Counseling Service, TDTD.
  • Producer: Gachon University. Software Department Graduation Project Team 3

Price

  • Free Service
  • Profits come from advertising and down payment with companies.

Promotion

  • Business proposal to Companies
  • Viral marketing (blog/café/SNS)

Place

  • Google play store
  • Web(ex. Chrome, Internet Explore)

Expected profit

  • App Advertising
  • Generate profits by commercializing and selling IoT moods
  • Generate revenue by adding features for paid members
  • Generate profits by providing services to public institutions or private companies that require a lot of psychological counseling such as fire stations and health centers but lack psychological counselors.

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