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Our app turns finding things to do into a fun game. Instead of searching many apps and deciding alone, users get short "quests" nearby, based on their location, interests, free time, and past activity. The app also helps users find friends to join, so they don't have to try new things alone.
For people who feel stuck in a routine or don't want to try new activities alone, Wandr is a gamified discovery app that turns nearby places into quick, social "quests," unlike Google Maps or Instagram, which only show places but don't help you decide, plan, or find people to go with.
| Existing Solution / Alternative | How Users Currently Solve This | Limitation | How Our Solution Is Different |
|---|---|---|---|
| Instagram / TikTok | Users scroll through posts to find ideas | Time-consuming, not personalized, easy to forget | One personalized feed of ready-to-do quests, based on location and interests |
| Google Maps | Users search manually for places | Shows locations, not activities to do or people to go with | Suggests specific quests, not just places |
| Asking friends in group chats | Users try to plan and coordinate manually | Slow, people don't answer, plans fall through | Buddy system and friend map show who's already interested, instantly |
| Going out alone | Users force themselves to try new things solo | Creates anxiety, many people give up | Group-friendly quests and activity broadcasting make it easy to find company |
- Gamified "quests" with points, streaks, and badges that reward trying new things, not just using the app
- Buddy system and friend map that show who's nearby or interested, reducing the anxiety of going alone
- Micro-commitment design: quests are quick to accept or skip, so trying something new feels low-risk
- Smart filtering by time, distance, and interests, so quests always fit the user's schedule
| Primary | #163820 |
|---|---|
| Secondary | #5A7B62 |
| Tertiary | #BFA78A |
| Neutral | #FCFAF6 |
Rationale:
Emotional and Brand Reasoning: The app aims to solve routine fatigue and the stress of planning activities. Serene greens and earthy tones convey calmness and a low-effort experience, helping to reduce users' decision paralysis.
Target Audience Alignment: The deep green projects reliability and safety, directly addressing user anxieties about trying new activities alone or concerns about street security.
Contrast and Accessibility: The neutral off-white creates a clean background that prevents visual clutter on information dense screens like interactive maps and quest detail cards. Using the deep green for text and core interface elements ensures high contrast and strong legibility for users navigating on the go.
| Style | Font | Weight | Size (pt/sp) | Usage |
|---|---|---|---|---|
| Headline Large | Inter | Bold | 32 | Home screens, main profile greetings. |
| Title Large | Inter | SemiBold | 22 | Quest titles in the activity feed or detail view[cite: 1]. |
| Title Medium | Inter | Medium | 16 | Category names, secondary section headers. |
| Body Large | Inter | Regular | 16 | Full event and activity descriptions[cite: 1]. |
| Body Medium | Inter | Regular | 14 | General text, user review summaries[cite: 1]. |
| Label Large | Inter | Medium | 14 | Primary action buttons like "Accept Quest" or "Navigate Now"[cite: 1]. |
| Label Small | Inter | Medium | 11 | Secondary metadata (distance in km, reward points, energy level)[cite: 1]. |
Legibility: Inter was designed specifically for user interfaces and screen reading. Its tall x-height and optimized spacing ensure that small text remains highly legible. This is crucial when the user needs to quickly scan critical details like prices, schedules, and distances while navigating the city.
Personality: It is a neutral, clean, and modern typeface. This neutrality allows the color palette and the promotional event photography to capture the user's attention without creating visual clutter. It conveys efficiency and clarity, aligning with the goal of reducing decision fatigue and making planning a low-effort process.
Platform Consistency: The proposed weight and size structure integrates directly with Material Design guidelines. This makes it easier to create clear hierarchical interfaces on information-dense screens, such as interactive maps or the achievements dashboard, ensuring the app feels native, predictable, and easy to navigate.
Aside from the default icons for features given by IOS and Android, it was proposed to use this logo as a temporary icon for the app.
Before settling on a final direction, we explored three different design system variants to compare visual language, component styles, and overall feel.
