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EEG

Electroencephalography (EEG) is a non-invasive method for recording electrical activity in the brain, first performed on humans by Hans Berger in 1924 (Berger, 1929).

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NeuroAd uses EEG data to predict how audiences will engage with advertisements. By analyzing brainwave patterns, it provides insights into ad performance, helping optimize content before launch. This project combines neuroscience with machine learning for a data-driven approach to enhancing ad effectiveness.

  • Updated Aug 12, 2024
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