schwartz

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cmj-hub / claude-evp

Existential Value Proposition generator for Claude Code. Uses the Schwartz awareness model (unaware/problem/solution/product/most-aware) to produce 22-word EVPs by tier, plus a structured 3-tier brief. Based on the JMC EVP course.

mcp gtm jmc b2b copywriting positioning schwartz value-proposition ai-marketing agent-skills claude-code

Updated May 25, 2026
Python

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