CRO Experiments

CRO Experiments

Conversion Rate Optimization through A/B testing of store listing elements.

Active Experiments

Auto-updated from marketing/data/cro_experiments.json.

1. Title A/B Test (Play Store)

Status: Proposed | Duration: 14 days | Metric: conversion_rate

Variant	Title
A (control)	Random Tactical Timer
B	Reaction Timer — Random HIIT Drill
C	Random Timer for Boxing & HIIT
D	Tactical Drill Timer — Unpredictable

2. Short Description A/B Test

Status: Proposed | Duration: 14 days | Metric: conversion_rate

Variant	Description
A (control)	Random timer for HIIT, drills & party games. Set a range — boom.
B	Unpredictable interval timer for reaction training and tactical drills.
C	Set a random countdown — perfect for boxing rounds, HIIT, and focus drills.

3. Screenshot Order A/B Test

Status: Proposed | Duration: 21 days | Metric: conversion_rate

Variant	First 3 Screenshots
A (control)	Setup → Active → Settings
B	Active → Setup → Loop
C	Setup (HIIT use case) → Active → Settings

Localization Status

Locale	Language	Android	iOS
en-US	English	✅	✅
ja	Japanese	✅	✅
de-DE	German	✅	✅
ko	Korean	✅	✅
pt-BR	Portuguese	✅	✅

Source Files

• scripts/cro_optimization.py — Experiment generation + localization
• marketing/data/cro_experiments.json — Experiment data
• marketing/data/localization_status.json — Locale completion
• .github/workflows/weekly-cro-optimization.yml — Tuesday 11:00 UTC