Growth Systems Overview

Growth Systems Overview

Automated growth infrastructure running via GitHub Actions on fixed schedules.

Weekly Pipeline Calendar

Day	Time (UTC)	Workflow	Script	Purpose
Sunday	00:00	analytics.yml	—	CI/CD health report (success rates, build times, security)
Sunday	08:00	weekly-attribution-feedback.yml	attribution_feedback.py	PostHog → keyword feedback + content feedback
Monday	10:00	weekly-aso-rotation.yml	aso_keyword_rotation.py	Rotate underperforming iOS keywords
Tuesday	11:00	weekly-cro-optimization.yml	cro_optimization.py	Propose/track A/B experiments for store listings
Wednesday	09:00	weekly-review-velocity.yml	review_velocity_tracker.py	Track review rates, tune prompt config
Thursday	12:00	weekly-paid-acquisition.yml	paid_acquisition_seed.py	Refresh Apple Search Ads + Google UAC campaigns
Friday	14:00	weekly-referral-content.yml	backlinks_referral.py	Generate Reddit posts, PH launch, blog outreach
Daily	13:15	daily-growth-publishing.yml	growth_content_pipeline.py	Publish blog, build Pages site, collect engagement

System Architecture

graph TD
    PH[PostHog Analytics<br/>us.i.posthog.com] -->|HogQL queries| ATT[Attribution Feedback<br/>Sunday pipeline]

    ATT -->|content feedback| CP[Content Pipeline<br/>daily blog]
    ATT -->|keyword feedback| ASO[ASO Keyword Rotation]

    CP --> GP[GitHub Pages<br/>Site + llms.txt]
    ASO --> KW[iOS keywords.txt<br/>Play Store title]

    ATT --> CRO[CRO Experiments<br/>store A/B tests]

    CRO --> RV[Review Velocity Tracker]
    CRO --> PA[Paid Acquisition<br/>ASA + UAC]
    CRO --> REF[Referral Content<br/>Reddit, PH]

    style PH fill:#4a9eff,color:#fff
    style ATT fill:#ff6b6b,color:#fff
    style CP fill:#51cf66,color:#fff
    style ASO fill:#ffd43b,color:#000
    style CRO fill:#cc5de8,color:#fff

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Data Files (marketing/data/)

File	Updated By	Contents
cro_experiments.json	cro_optimization.py	A/B test definitions and status
review_velocity.json	review_velocity_tracker.py	Review snapshots, velocity, prompt config
paid_campaigns.json	paid_acquisition_seed.py	ASA + UAC campaign configs
referral_campaigns.json	backlinks_referral.py	Reddit posts, PH launch, blog outreach
localization_status.json	cro_optimization.py	Metadata completion per locale
posts.jsonl	growth_content_pipeline.py	Published blog post index
content_feedback.json	attribution_feedback.py	Campaign activation rankings
attribution-report.md	attribution_feedback.py	Weekly attribution summary

Keyword Data (marketing/keywords/)

File	Updated By	Contents
strategy.json	Manual	Seed keywords + modifiers for BID scoring
posthog_feedback.json	attribution_feedback.py	Real install data per keyword
rotation_history.json	aso_keyword_rotation.py	History of keyword swaps

Localization Coverage

Locale	Android Title	Android Short Desc	iOS Name	iOS Subtitle
en-US	✅	✅	✅	✅
ja	✅	✅	✅	✅
de-DE	✅	✅	✅	✅
ko	✅	✅	✅	✅
pt-BR	✅	✅	✅	✅