Daily Metrics Dashboard

Daily Metrics Dashboard

Auto-updated by the wiki-sync.yml workflow. Data sourced from marketing/data/ JSON files and PostHog attribution reports.

Downloads & Active Users

Metric	iOS	Android	Combined
Distinct install users (30d)	42	71	113
Active Installs	—	82	—

Active Users	Count
DAU	3
WAU	13
MAU	140

North Star (WQTU)

Metric	Value
WQTU (7d)	2
Timer Completed (7d)	82
Completed Users (7d)	4
Sessions/Completed User (7d)	20.5
Checkpoint Target (2026-03-31)	8
Quarter Target (2026-06-30)	25
Paid Attributed Users (30d)	0
Active Campaign Count	0
Guardrail Violated	NO

Attribution Summary

Attribution Feedback Report

Generated: 2026-10-07T18:28:54+00:00

Onboarding Funnel

• First Open: 113
• First Timer Configured: 95 (84.1% of opens)
• First Timer Completed: 45 (39.8% of opens)

UTM Attribution (Top Sources)

Source	Medium	Campaign	Installs	Unique Users

Campaign Performance

Campaign	Source	Attributed	Activated	Rate

Paywall & Revenue Funnel (30-day)

Metric	Value
Paywall Views	41
Offer Selects	1
Purchase Attempts	2
Purchase Successes	0
Attempt → Success	—

Top failure reasons: user_cancelled (3)

Catalog failures (Android): pro_base (38), elite_tactical (35), elite_tactical_monthly (35)

Onboarding Funnel (30-day window)

Step	Users	Conversion
First Open	113	—
First Timer Configured	95	84.1% of opens
First Timer Completed	45	39.8% of opens

Review Velocity

Platform	Total Reviews	Avg Rating	7-day Velocity
iOS	1	5.0	— reviews/day
Android	1	5.0	1.0 reviews/day

Prompt Config: Show after 3 completions, 30 days between prompts

Active CRO Experiments

Experiment	Platform	Status	Duration
title_ab_test	android	proposed	14 days
short_description_ab_test	android	proposed	14 days
screenshot_ab_test	both	proposed	21 days
title_ab_test	android	proposed	14 days
short_description_ab_test	android	proposed	14 days
screenshot_ab_test	both	proposed	21 days
title_ab_test	android	proposed	14 days
short_description_ab_test	android	proposed	14 days
screenshot_ab_test	both	proposed	21 days

Paid Campaign Status

Platform	Daily Budget	Status	Keywords
apple_search_ads	$18.00	paused	45
google_uac	$12.00	ready_to_launch	10
reddit_ads	$0.00	ready_to_launch	0
Total	$30.00	—	55

ASO Keywords

iOS (current): bjj,hiit,sparring,wrestling,muaythai,tabata,crossfit,reaction,jiujitsu,wod,kickboxing

Last rotation: — Performing: — | Replaced: —

Content Pipeline

Metric	Value
Total Posts Published	1
Latest Post	The inspiration behind Random Tactical Timer
Published At	2026-02-19T19:31:07+00:00

Referral Campaigns

Channel	Items	Status
Reddit Posts	7	draft
Product Hunt	1	draft
Blog Outreach	3	draft

Charts

xychart-beta
    title "Downloads (30d rolling)"
    x-axis ["2026-10-04" , "2026-10-04" , "2026-10-05" , "2026-10-05" , "2026-10-05" , "2026-10-05" , "2026-10-06" , "2026-10-06" , "2026-10-06" , "2026-10-06" , "2026-10-07" , "2026-10-07" , "2026-10-07" , "2026-10-07"]
    y-axis "Downloads"
    line [44 , 44 , 44 , 44 , 42 , 42 , 42 , 42 , 42 , 43 , 43 , 42 , 42 , 42]
    line [92 , 92 , 92 , 92 , 92 , 93 , 94 , 94 , 94 , 94 , 89 , 89 , 89 , 71]

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xychart-beta
    title "WQTU (7d)"
    x-axis ["2026-10-04" , "2026-10-04" , "2026-10-05" , "2026-10-05" , "2026-10-05" , "2026-10-05" , "2026-10-06" , "2026-10-06" , "2026-10-06" , "2026-10-06" , "2026-10-07" , "2026-10-07" , "2026-10-07" , "2026-10-07"]
    y-axis "Users"
    line [2 , 2 , 2 , 2 , 2 , 2 , 3 , 2 , 2 , 2 , 2 , 2 , 2 , 2]

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pie title Daily Ad Budget Allocation ($)
    "Apple Search Ads" : 18.0
    "Google Uac" : 12.0

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xychart-beta
    title "Keywords by Ad Group"
    x-axis ["Exact Match - High Intent" , "Search Match - Discovery" , "Competitor - Brand" , "UAC Themes"]
    y-axis "Count" 0 --> 25
    bar [15 , 20 , 10 , 10]

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xychart-beta
    title "Referral Content Pieces"
    x-axis ["Reddit" , "Product Hunt" , "Blog Outreach"]
    y-axis "Items" 0 --> 9
    bar [7 , 1 , 3]

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Dashboard generated at: 2026-10-07T18:28:55+00:00. Data refreshed daily by wiki-sync.yml.