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P3A
This is a human-readable list of product analytics metrics collected. The list of metrics collected can also be found in the source code. The analytics reported are not exact numbers, but are collected into aggregate "buckets" or histograms. The process for this aggregation can also be verified in the source code.
[D] = supported on Desktop (merged and enabled in 1.1.x)
[A] = supported on Android (merged in 1.19.x and enabled in 1.20.x)
[iOS] = supported on iOS (merged and enabled in 1.46.x)
Brave.Uptime.BrowserOpenMinutes [D]
- N/A -- seven days have not passed since first open
- 0 - 30min
- 30min - 5hrs
- 5hrs+
_Brave.Core.IsDefault_ [D]
- No
- Yes
Brave.Welcome.InteractionStatus.2 [D]
- Only viewed the welcome screen, performed no action
- Viewed the profile import screen
- Viewed the diagnostic/analytics consent screen
- Finished the onboarding process
Brave.Importer.ImporterSource.2 [D]
- Did not import
- Imported from Brave
- Imported from Chrome
- Imported from Firefox
- Imported from Bookmarks HTML
- Imported from Safari (answer only possible on macOS)
Brave.Core.BookmarksCountOnProfileLoad.2 [D] [A] [iOS]
- 0-5
- 6-20
- 21-100
- 101-500
- 501-1000
- 1001-5000
- 5001-10000
- More than 10000
Brave.Core.WindowCount.2 [D]
- 0
- 1
- 2-5
- 6+
Brave.Core.TabCount [D] [A] [iOS]
- 0-1
- 2-5
- 6-10
- 11-50
- 50+
Brave.Shields.UsageStatus [D]
- Never clicked on shields icon
- Clicked on it, but never made a change
- Clicked on it, shut off shields for one or more sites
- Clicked on it, changed Shields defaults or per-site shield settings in addition to (or in place of) shutting off shields on one or more sites
Brave.Core.LastTimeIncognitoUsed [D]
- Used in last 24h
- Used in last week but not 24h
- Used in last 28 days but not week
- Ever used but not in last 28 days
- Never used
Brave.Core.TorEverUsed [D]
- Yes
- No
Brave.Rewards.WalletState [D] (ANDROID?)
- No wallet created
- Wallet created; no grants claimed; no funds added
- Wallet created; grant(s) claimed; no funds added
- Wallet created: no grants claimed; funds added
- Wallet created: grant(s) claimed; funds added
- Wallet disabled after having been created (Brave Rewards switched off)
Brave.Rewards.WalletBalance.3 [D] [A]
- No wallet created
- Wallet created, rewards disabled
- Zero BAT, excluding grants
- 1-9 BAT, excluding grants
- 10-50 BAT, excluding grants
- Over 50 BAT, excluding grants~~
Q13: If you’re a Brave Rewards user with a custodial account linked, is your Auto-Contribute feature ON?
Brave.Rewards.AutoContributionsState.3 [D] [A]
0. No
- Yes
Brave.Sync.Status [D]
- No
- Sync enabled with two devices
- Sync enabled more than two devices
Brave.Core.NumberOfExtensions (only queried on program start) [D]
- None
- One extension
- Two to four extensions
- Five or more extensions
Brave.P3A.SentAnswersCount [D] [A]
- None
- Between 1 and 4
- Between 5 and 9
- 10 or more
Brave.Omnibox.SearchCount [D]
Note: we count only omnibox events that trigger a search.
- Never
- 1 to 5 times
- 6 to 10 times
- 11 to 20 times
- 21 to 50 times
- 51 to 100 times
- 101 to 500 times
- More than 500 times
Brave.Search.DefaultEngine.4 [D] [A] [iOS]
- Other
- DuckDuckGo
- Startpage
- Bing
- Qwant
- Yandex
- Ecosia
- Brave Search
Note: this is based on a predictive algorithm running strictly client-side
Brave.Savings.BandwidthSavingsMB [D] [A] [iOS]
- 0
- >0-50mb
- 51-100mb
- 101-200mb
- 201-400mb
- 401-700mb
- 701-1500mb
- more than 1501mb
Note: Records the corresponding preference ("Help improve Brave's features and performance ") state during a startup.
Brave.Core.CrashReportsEnabled [D] [A]
- no
- yes
Brave.SpeedReader.Enabled [D]
- Never Used
- Used but not recently (in reporting interval)
- Used within the last week
Brave.SpeedReader.ToggleCount [D]
- 0
- 1-5
- 5-10
- 10-20
- 20-30
- 30+
Brave.NTP.NewTabsCreated.2 [D] [A] [iOS]
- 0
- 1
- 2
- 3
- 4
- 5-8
- 9-15
- 16+
Brave.NTP.SponsoredImagesEnabled [D] [A] [iOS]
- Disabled
- Enabled
Q27: In the past week, on the day where you created the most tabs, how many of the New Tab Pages were sponsored?
Brave.NTP.SponsoredNewTabsCreated [D] [A] [iOS]
- 0%
- > 0% and < 10%
- 10% to < 20%
- 20% to < 30%
- 30% to < 40%
- 40% to < 50%
- 50% or more
Brave.NTP.CustomizeUsageStatus [D]
- No
- Yes, but I didn't make any changes
- Yes, and I did make a change
Brave.IPFS.IPFSCompanionInstalled [D]
- No
- Yes
Brave.IPFS.DetectionPromptCount [D]
- 0 times
- 1 time
- 2-5 times
- 5+ times or more
Brave.IPFS.GatewaySetting [D]
- Ask
- Gateway
- Local Node
- Disabled
Brave.IPFS.DaemonRunTime [D]
- 0-5min
- 5-60min
- 1h-24h
- 24h+
Brave.Today.HasEverInteracted [D]
- Yes
Brave.Today.WeeklySessionCount [D] [iOS]
- Never
- Once
- 2-3 times
- 4-7 times
- 8-12 times
- 13-18 times
- 19-25 times
- 26+ times
* Refers to the issue whereby stats won't be reset or updated if the corresponding feature is not used in the next time period.
Brave.Sync.ProgressTokenEverReset [D] [A]
- 0-Normal reset of progress marker due to 7th failure
- 1-Reset progress marker due to 7th failure happening twice in a row in less than 30 minutes
Brave.Wallet.UsageMonthly [D] [A]
- Yes
Brave.Wallet.UsageWeekly [D] [A]
- Yes
Brave.Wallet.UsageDaily [D] [A]
- Yes
Brave.Search.SwitchEngine [D] [A] [iOS]
- No
- Yes, from Brave to Google
- Yes, from Brave to DuckDuckGo
- Yes, from Brave to Other
- Yes, from Google to Brave
- Yes, from DuckDuckGo to Brave
- Yes, from Other to Brave
- Yes, from Other to Other
Brave.Wallet.KeyringCreated [D] [A]
- No
- Yes
Brave.IPFS.LocalNodeRetention [D] [A]
- Never installed
- Installed, in use
- Installed, but disabled
Brave.Rewards.AdTypesEnabled [D] [A]
- None
- NTP only
- Push only
- NTP + Push
Brave.Shields.AdBlockSetting [D] [A] [iOS]
- Disabled
- Standard
- Aggressive
Brave.Shields.FingerprintBlockSetting [D] [A] [iOS]
- Disabled
- Standard
- Aggressive
Brave.Today.WeeklyAddedDirectFeedsCount [D] [A] [iOS]
- None
- 1 feed
- 2 feeds
- 3 feeds
- 4 feeds
- 5 feeds
- 6 to 10 feeds
- More than 10 feeds
Brave.Today.DirectFeedsTotal [D] [A] [iOS]
- None
- 1 feed
- 2 feeds
- 3 feeds
- 4 feeds
- 5 feeds
- 6 to 10 feeds
- More than 10 feeds
Brave.Today.WeeklyTotalCardViews [D] [A] [iOS]
- None
- 1
- 2 to 10
- 11 to 20
- 21 to 40
- 41 to 80
- 81 to 100
- 101 or more
Q51: On how many domains has the user set the adblock setting to be lower (block less) than the default?
Brave.Shields.DomainAdsSettingsBelowGlobal [D] [A] [iOS]
- 0
- 1-5
- 6-10
- 11-20
- 21-30
- 31+
Q52: On how many domains has the user set the adblock setting to be higher (block more) than the default?
Brave.Shields.DomainAdsSettingsAboveGlobal [D] [A] [iOS]
- 0
- 1-5
- 6-10
- 11-20
- 21-30
- 31+
Brave.Shields.DomainFingerprintSettingsBelowGlobal [D] [A] [iOS]
- 0
- 1-5
- 6-10
- 11-20
- 21-30
- 31+
Q54: On how many domains has the user set the FP setting to be higher (block more) than the default?
Brave.Shields.DomainFingerprintSettingsAboveGlobal [D] [A] [iOS]
- 0
- 1-5
- 6-10
- 11-20
- 21-30
- 31+
Brave.Today.LastUsageTime [D] [A] [iOS]
- Within the last 6 days
- 7 - 13 days ago
- 14 - 20 days ago
- 21 - 27 days ago
- 28 - 59 days ago
- 60 days ago or more
Brave.Today.DaysInMonthUsedCount [D] [A] [iOS]
- 0 days
- 1 day
- 2 days
- 3 to 5 days
- 6 to 10 days
- 11 to 15 days
- 16 to 20 days
- More than 20 days
Q57: As a first time user of Brave News this week, did I return again to use it during the first 7 day period?
Brave.Today.NewUserReturning [D] [A] [iOS]
- I have never used Brave News
- I have used Brave News, but I'm not a first time Brave News user this week
- I'm a first time Brave News user this week but, no, I did not return the rest of the week
- I'm a first time Brave News user this week and, yes, I returned and used it again the following day
- I'm a first time Brave News user this week and, yes, I returned and used it again this week but not the following day
Q58: Did the participant in Group A click on the promo and did they switch their default engine to Brave Search?
Brave.Search.Promo.Button [D]
- No, No
- Yes, No
- No, Yes
- Yes, Yes
Q59: Did the participant in Group A/B/C/D click on the promo and did they switch their default engine to Brave Search?
Brave.Search.Promo.BannerA Brave.Search.Promo.BannerB Brave.Search.Promo.BannerC Brave.Search.Promo.BannerD [D]
- No, No
- Yes, No
- No, Yes
- Yes, Yes
Q60. As a first time user of Brave Wallet this week, did I return again to use it during the first 7 day period?
Brave.Wallet.NewUserReturning [D] [A]
- I have never used Brave Wallet
- I have used Brave Wallet, but I'm not a first time Brave Wallet user this week
- I'm a first time Brave Wallet user this week but, no, I did not return the rest of the week
- I'm a first time Brave Wallet user this week and, yes, I returned and used it again the following day
- I'm a first time Brave Wallet user this week and, yes, I returned and used it again this week but not the following day
Q62. Did the participant in Group C click on the promo and did they switch their default engine to Brave Search?
Brave.Search.Promo.NewTabPage [D] [A]
- No, No
- Yes, No
- No, Yes
- Yes, Yes
Brave.VPN.LastUsageTime [D] [A] [iOS]
- Within the last 6 days
- 7 - 13 days ago
- 14 - 20 days ago
- 21 - 27 days ago
- 28 - 59 days ago
- 60 days ago or more
Brave.VPN.DaysInMonthUsed [D] [A] [iOS]
- 0 days
- 1 day
- 2 days
- 3 to 5 days
- 6 to 10 days
- 11 to 15 days
- 16 to 20 days
- More than 20 days
Brave.VPN.NewUserReturning [D] [A] [iOS]
- I have never enabled the Brave VPN
- I have enabled the Brave VPN, but I'm not a first time Brave VPN user this week
- I'm a first time Brave VPN user this week but, no, I did not enable the Brave VPN the rest of the week
- I'm a first time Brave VPN user this week and, yes, I did enable it again the following day
- I'm a first time Brave VPN user this week and, yes, I enabled it again this week but not the following day
Brave.Search.WebDiscoveryEnabled [D]
- No
- Yes
Brave.Shields.CookieListPrompt [D] [A] [iOS]
- Have not seen the prompt
- Have seen the prompt, but did not react
- Clicked "No thanks" on the prompt
- Clicked "Block cookie notices" on the prompt
Brave.Shields.CookieListEnabled [D] [A] [iOS]
- No
- Yes
Brave.Wallet.EthProvider.4 and Brave.Wallet.SolProvider.2 [D]
- None, because no wallet is setup
- None, because the default provider setting is set to "Extensions (no fallback)"
- Brave Wallet (wallet is setup, no installed extension)
- Brave Wallet (wallet is setup, an extension may potentially be installed but cannot override native provider)
- Third-party extension (not overriding a setup Brave Wallet)
- Third-party extension (overriding a setup Brave Wallet)
Brave.Core.PagesLoaded [D] [A] [iOS]
- 0 pages
- 1-10
- 11-50
- 51-100
- 101-500
- 501-1000
- Greater than 1000 pages
Brave.Core.DomainsLoaded [D] [A]
- 0 domains
- 1-4
- 5-10
- 11-30
- 31-50
- 51-100
- Greater than 100 domains
Brave.Wallet.EthTransactionSent, Brave.Wallet.SolTransactionSent and Brave.Wallet.FilTransactionSent [D] [A]
- No
- Yes
Q74. As an active ETH/SOL/FIL user (that currently has an active account, or previously has had one), how many accounts do you have with a non-zero balance?
Brave.Wallet.ActiveEthAccounts, Brave.Wallet.ActiveSolAccounts and Brave.Wallet.ActiveFilAccounts [D] [A]
- 0 accounts
- 1 account
- 2 accounts
- 3 accounts
- 4-7 accounts
- 8+ accounts
Brave.Wallet.LastUsageTime [D] [A]
- Within the last 6 days
- 7 - 13 days ago
- 14 - 20 days ago
- 21 - 27 days ago
- 28 - 59 days ago
- 60 days ago or more
Brave.Toolbar.FrequentMenuGroup [D]
- Tab & window actions (new tab/new window)
- Brave features (Wallet, Rewards, Sync)
- Browser views (History, Bookmarks, Extensions, Settings)
Brave.Toolbar.MenuDismissRate [D]
- Menu was not opened in the past week
- Less than 25% (exclusive) of opens
- Between 25% (inclusive) and 50% (exclusive) of opens
- Between 50% (inclusive) and 75% (exclusive) of opens
- More than 75% of opens
Brave.Toolbar.MenuOpens [D] [iOS]
- 0
- 1-5
- 6-15
- 16-29
- 30-49
- 50+
Brave.Today.WeeklyDisplayAdsViewedCount [D] [A] [iOS]
- 0
- 1
- 2-4
- 5-12
- 13-20
- 21-40
- 41-80
- 81+
Brave.Core.WeeklyUsage [D] [A]
- 0 days
- 1 day
- 2 days
- 3 days
- 4 days
- 5 days
- 6 days
- 7 days
Brave.Rewards.EnabledInstallationTime [D] [A]
- Less than an hour
- 1 hour or more, less than 12 hours
- 12 hours or more, less than 24 hours
- 24 hours or more, less than 72 hours
- 72 hours or more
Brave.Rewards.EnabledSource [D]
- Inline tip button
- BAT icon in the address bar
- Rewards card on NTP
Brave.Rewards.InlineTipTrigger [D]
- Yes
Brave.Rewards.ToolbarButtonTrigger [D]
- Yes
Q85. If you have Brave Rewards enabled with a custodial account connected, how many tips did you make in the past 30 days (monthly and one-time tips combined)? Monthly tips count so long as they are still in your monthly tips list, even if they do not go through.
Brave.Rewards.TipsSent.2 [D] [A]
- 0 tips
- 1 tip
- 2-3 tips
- 4+ tips
Brave.Sync.SyncedObjectsCount [D] [A]
- 0 - 1000
- 1001 - 10000
- 10001 - 49000
- 49001+
Brave.Sync.EnabledTypes [D] [A]
- No types or only Bookmarks
- Only Bookmarks + History
- More than (Bookmarks + History) but less than (Sync All)
- All types
Q88. As a user that used Playlist at least once, when was the last time I used or added content to Brave Playlist?
Brave.Playlist.LastUsageTime [D] [A]
- 0 - 6 days ago (less than a week)
- 7 - 13 days ago (one week ago or more)
- 14 - 20 days ago (two weeks ago or more)
- 21 - 27 days ago (three weeks ago or more)
- 28 - 59 days ago (four weeks ago or more)
- 60 days ago or more (two months ago or more)
Q89. As a first-time user of Brave Playlist this week, did I return again to use or add content to Brave Playlist during the first 7-day period?
Brave.Playlist.NewUserReturning [D] [A]
- I have used Brave Playlist, but I'm not a first-time Brave Playlist user this week
- I'm a first-time Brave Playlist user this week but, no, I did not return the rest of the week
- I'm a first-time Brave Playlist user this week and, yes, I returned and used it again the following day
- I'm a first-time Brave Playlist user this week and, yes, I returned and used it again this week but not the following day
Q90. As a user that used Playlist this week, how many days did I use or add content to Brave Playlist in the past 7 days?
Brave.Playlist.UsageDaysInWeek [D] [A]
- 1 to 2 days
- 3 to 4 days
- 5 to 6 days
- 7 days
Q91. As a new user of Playlist this week, how long did it take for new Brave users to use Playlist for the first time?
Brave.Playlist.FirstTimeOffset [D] [A]
- Less than 1 day
- 1 - 6 days
- 7 - 13 days
- 14 - 20 days
- 21 - 27 days
- Longer than 27 days
Brave.Core.ProfileCount [D]
- 1
- 2
- 3
- 4-5
- 6+
Brave.Today.IsEnabled [D] [A]
- Disabled
- Enabled
Brave.Today.UsageMonthly [D] [A]
- Yes
Brave.Today.UsageDaily [D] [A]
- Yes
Brave.Core.UsageMonthly [D] [A]
- Yes
Brave.Core.UsageDaily [D] [A]
- Yes
Q98. If you accessed the Wallet onboarding page this week, where did you stop in the onboarding process?
Brave.Wallet.OnboardingConversion.3 [D] [A]
- Viewed onboarding splash
- Between "Legal stuff" and "Create password"
- During "recovery phrase" steps
- Completed onboarding after completing "recovery phrase" steps
- Completed onboarding after skipping "recovery phrase" steps
Brave.Wallet.NewUserBalance [D] [A]
- Yes
Brave.Accessibility.DisplayZoomEnabled [iOS]
- Yes
- No
Brave.General.BottomBarLocation [iOS]
- Top
- Bottom
Brave.ReaderMode.NumberReaderModeActivated [iOS]
- 0
- 1-5
- 6-20
- 21-50
- 51+
Brave.Core.DocumentsDirectorySizeMB [iOS]
- 0-59
- 50-200
- 200-500
- 500-1000
- 1000+
Brave.PrivacyHub.IsEnabled [A]
- Yes
Brave.PrivacyHub.Views [A]
- 1
- 2-10
- 11-20
- 21+
Brave.VerticalTabs.OpenTabs [D]
- 1
- 2-5
- 6-10
- 11-50
- 51+
Q107: As a user with vertical tabs enabled and had at least one pinned tab this week, what is the max amount of pinned tabs this week?
Brave.VerticalTabs.PinnedTabs [D]
- 1-2
- 3-5
- 6+
Q108: As a user with vertical tabs mode enabled and had at least one tab group this week, what is the max amount of tab groups this week?
Brave.VerticalTabs.GroupTabs [D]
- 1-2
- 3-5
- 6+
Brave.AIChat.Enabled [D] [A]
- Yes
Brave.AIChat.UsageDaily [D] [A]
- Yes
Brave.AIChat.ChatCount [D] [A]
- 1
- 2 to 5
- 6 to 10
- 11 to 20
- 21 to 50
- More than 50
Q112: If you used Leo in the past week, what was the average amount of prompts per conversation during the period?
Brave.AIChat.AvgPromptCount [D] [A]
- 1 to 2
- 3 to 5
- 6 to 10
- 11 to 20
- More than 20
Brave.Wallet.NFTCount [D] [A]
- 0
- 1 - 4
- 5 - 20
- More than 20
Brave.Wallet.NFTNewUser [D] [A]
- Yes
Brave.Wallet.NFTDiscoveryEnabled [D] [A]
- No
- Yes
Brave.Sidebar.Enabled [D]
- Yes
Q117: As a phone user, in the past 7 days, what % of your navigation button actions consist of forward navigation?
Brave.Toolbar.ForwardNavigationAction [iOS]
- 0-1%
- 1-3%
- 3-5%
- 5-10%
- 10-20%
- 20-100%
Metrics in various states of development can be found in the brave-browser issue log with the feature/new-metric label:
https://github.com/brave/brave-browser/labels/feature%2Fnew-metric