You can place stickers in your town and assign URLS to all of them or indivual tags separately. Those URLs lead to (mobile) webpages from which you can distribute every digital content you can think of.
The content of those mobile webpages can vary over time or with the location without the need to walk there and change the sticker. It can also stays the same over time and on every location - for the later you just won't need this plugin.
The sky is the limit, you can do really a lot with this. Get up and do it! And for brainstorming we recommend to spend a night at the bar with your friends. Wrap your head around it, play with our bits and find cool use cases.