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marketing-performance

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This project analyzes marketing campaign performance across Google, Facebook, and Email channels using SQL. It tracks advertising spend, impressions, clicks, conversions, and revenue to evaluate campaign effectiveness, ROI, and customer engagement.

  • Updated May 26, 2026

Interactive Power BI dashboard analyzing campaign spend, sales, ROAS, ROI, conversions, and regional marketing performance using Power Query, DAX, and star schema modeling.

  • Updated May 19, 2026

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