tipline promotion tips elections special
Text messages with misleading election information can hit voters from all states. Fact-checkers can be part of election awareness in many ways. Here are a few of the most common strategies:
Allow your audience to easily access your tipline by copying short links available on your tipline settings. Simply click the tipline button and copy the link which can be pasted anywhere online.
The short link can also be pasted into the report settings section to follow all fact-check reports sent to tipline users:
QR codes can also be found by accessing the WhatsApp tipline settings. Add them to Facebook or Twitter banners allowing users to open it when they scan.
QR codes can also be used in print ads posted in strategic locations. Examples are:
- In 2022 Brazil's election WhatsApp QR codes of fact-check agencies were printed as full-page ads in major Brazilian newspapers.
Make use of instructional videos or screenshots to demonstrate the bot's functionality and its services, such as this great example from one of our Partners:
✨ TIP: Keep your Instagram stories visible after 24 hours by saving them to account highlights, allowing users to view them anytime:
Drive user engagement with Instagram polls that show what the bot offers.
Use tailored paid ads with tipline short links on social media platforms with a click that opens the tipline. This allows your organizations to target specific users with a tailored advert that appears on their news feed:
Telemundo ran Facebook ad campaigns from November 1 to November 8 to reach Hispanic voters in the U.S. and included promotional images with their tipline number so users could reach out to them to verify information
What’s next?
- Check out our best practices article showing you how to create meaningful tipline user experiences.