TalentMAP Branding Design
We will be collaborating with Department of State to create a branding identity for the TalentMAP application. This process will go through rounds of mood boarding, design studios, client interactions, sketches, branding iterations and platform branding integration.
This activity allows the team to provide visual representations of branding concepts in different representations of designs. This can be through texture, typography, User interfaces, photography and etc. The team created mood boards on InVision which can be can be viewed below:
The design team had the opportunity to help the clients understand the branding strategy by getting them involved in the process. The process involved everyone to sketch ideas in a 2-minute time box and everything that is sketched has no right answer.
The team created two style tiles for Department of State to visualize potential color conventions for the TalentMAP platform.
