Incentivize

To incentivize is the act of providing a reward or benefit to encourage a particular behavior or action. This can involve offering a financial incentive, such as a bonus or a reduction in taxes, or non-monetary incentives, such as recognition or praise.

An example of incentivizing could be a government program that offers a tax credit to companies that invest in renewable energy sources. The tax credit serves as an incentive for companies to take actions that are beneficial to the environment and society as a whole.