OKRs and KPIs

OKRs and KPIs

To help us measure success, below are our OKRs and KPIs

OKRs

	Objectives and Key Results (OKRs)	Scores and Notes
O	Help restaurants diversify their wine lists by connecting them to smaller vineyards looking to diversify their revenue streams	- Have been working on talking with restaurants and wineries alongside trying to make our initial MVP (see KRs)
KR1	Reach out to 5+ small- and medium-sized wineries to understand pain points around selling to restaurants + distribution in general	- Have had one call with a former partner at 3 Steves Winery and have a call set up for 2/16 with Leaf and Vine Winery → continuing to reach out to more wineries to identify more pain points
KR2	Reach out to 3+ restaurants to understand problems around sourcing diverse wine lists. If possible, connect with sommeliers, and establish strong relationship/potential advisorship	- Have reached out to multiple restaurants more on the high-end side in the area and have received a response saying that we can email over questions
KR3	Build out simple MVP, also onboard restaurants + maintain relationship through creating custom curated lists as well as launching initial rec algorithm	- Have discussed the MVP structure of using a vector database alongside OpenAI GPT to make initial MVP

KPIs

Key Performance Indicators (KPIs)	Details	Relevant Metrics and Notes
Number of searches	Number of users who returned and made a search within one month	- Need to Ship MVP to get more details
Number of clicks	In particular, clicking on a search result for a wine and click rate for promotional emails	- Need to Ship MVP to get more details
Recommendation algorithm accuracy	Recommendation algorithm will predict a score out of 10. When a user rates a wine that was recommended, we can store the average percent error of the user’s wine rating to the rating predicted from algorithm.	- Need to Ship MVP to get more details
Number of transactions that occur on the platform	Look at periodicity → what is the habit of restaurants buying wines	- Need to Ship MVP to get more details
Number of bottles sold	Relatively simple evaluation metric	- Need to Ship MVP to get more details
Number of new users signing up both on vineyards and restaurants side	“Chicken and egg problem” – validates who has more pain points	- Need to Ship MVP to get more details